Authio Lobby review
A broad hosted CIAM toolkit with a useful free tier and paid plans from $129 monthly.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Authio Lobby is a hosted passwordless authentication module for B2B software teams. It combines branded sign-in UI, custom domains, passkeys using WebAuthn/FIDO2, email and SMS magic links, social login, SAML 2.0 and OIDC SSO, SCIM directory synchronization, MFA, session helpers, and multi-organization identity. SDKs and API integrations cover web, iOS, Android, and API applications, making it suited to teams that need customer identity and access management across several product surfaces.
Pricing is organized around monthly active users and organizational features. The free Developer plan includes Lobby, Connect, and Migrate, 10,000 MAUs, one organization, passwordless methods, drop-in SDKs, and seven-day audit-log retention. Starter costs $129 per month and includes 10,000 MAUs, three SSO connections, three SCIM directories, five organizations, Authio Locate Basic, and 30-day audit retention. Pro costs $449 per month, raises the allowance to 25,000 MAUs, and adds unlimited SSO connections, unlimited SCIM directories, 50 organizations, fine-grained authorization, and audit streams. Enterprise adds dedicated infrastructure, HIPAA BAA/DPA, residency options by contract, BYO-KMS, unlimited organizations and Locate, and priority support by contract.
The strongest fit is a B2B product that needs passwordless entry alongside enterprise identity workflows. Google, Microsoft, Apple, GitHub, Slack, LinkedIn, and Discord integrations support common social and collaboration ecosystems, while embedded IT-admin widgets address SSO and Directory Sync administration. The breadth may be more than a smaller application needs, particularly when only one organization is required and the Developer plan is sufficient. Teams choosing Authio Lobby should value hosted CIAM coverage, multi-organization support, and enterprise federation; teams requiring issued SOC 2 or ISO 27001 reports should look elsewhere.
Authio Lobby pros and cons
- Where it wins
- Passkeys, magic links, SAML/OIDC SSO, SCIM, MFA, and social login
- Supports web, iOS, Android, and API applications
- Multi-organization identity with embedded admin widgets
- Where it doesn't
- Paid access starts at $129 per month
- Developer plan limits usage to one organization
- SOC 2 and ISO 27001 reports have not been issued
Authio Lobby fact sheet, pricing and score →
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