Aurora ASO review
A focused macOS toolkit for App Store keyword research, competitor tracking, and analytics.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Aurora ASO is a native macOS application for indie developers publishing on Apple's App Store. It brings keyword rank tracking, opportunity discovery, competitor monitoring, App Store Connect analytics, revenue reporting, and subscription data into one workspace. Its focus is narrow by design: teams working on iOS apps who want a Mac-based view of App Store performance will find the product more relevant than publishers managing apps across several mobile ecosystems.
Pricing is straightforward. The Free plan costs $0 per month and supports one app, up to ten tracked keywords, one Keyword Explorer run each month, 30 days of ranking history, app ratings and storefront data, and App Store Connect analytics. Pro Monthly costs $5.99 per month, while Pro Annual costs $49.99 per year. Both paid plans add unlimited apps and keywords, unlimited Keyword Explorer searches, hourly manual refreshes, unlimited ranking history, CSV exports, and Ranking and Competitor Watch alerts. The annual option suits users comfortable with yearly billing, while the monthly tier keeps the commitment shorter.
Aurora's strongest feature set centers on App Store research and ongoing monitoring. Keyword Explorer evaluates demand, competition, and opportunity scoring, while competitor tracking covers rank, ratings, and metadata. Analytics dashboards connect App Store Connect data with revenue and subscription reporting, and App Store Server Notifications provide realtime purchase events. Multi-storefront rank tracking and CSV exports add useful depth for developers comparing markets or moving data into another workflow. Aurora is a sensible choice for Mac users focused on Apple's App Store, particularly those who need more than basic keyword tracking. Developers requiring Android coverage, broader marketplace support, or a non-macOS workflow should choose an alternative.
Aurora ASO pros and cons
- Where it wins
- Tracks rankings across multiple App Store storefronts
- Finds keyword opportunities using demand, competition, and scoring
- Combines App Store Connect analytics with revenue reporting
- Where it doesn't
- Limited to Apple's App Store ecosystem
- Requires macOS 14 or later
- Free plan limits tracking to one app and ten keywords
Aurora ASO fact sheet, pricing and score →
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