Aura'd review
A flexible salon app with a free entry point and paid tools for growing teams.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Aura'd combines salon booking and business-management tools for hairdressers, lash technicians, beauty therapists, and salon teams. It supports 24/7 online appointment booking, service and availability management, staff scheduling, client profiles, appointment history, reminders, promotions, analytics, and payments. Branded client apps are available across iOS and Android, alongside web access and a REST booking API. The product is a strong fit for solo operators and teams that want to start with a free booking presence and add operational features as the business grows.
Pricing is structured around a clear progression. The Free plan includes a basic booking page and email confirmations. Solo costs £19 per month and adds unlimited bookings, unlimited services, custom branding, and SMS reminders. Team costs £39 per month and adds staff portal access and staff scheduling. Business costs £69 per month, adding deposits and payments, advanced analytics, and priority support. Premium costs £149 per month and adds a white-label solution, custom domain support, a custom email sender, a branded PWA, and API access. The published plans show monthly billing, with the free tier available without a credit card.
Aura'd's breadth is its main differentiator: salons can combine booking, reminders, client records, promotions, analytics, and payment support in one product. Payment options include cards, Apple Pay, Google Pay, and Clearpay, with Stripe, Klarna, Apple Pay, and Google Pay listed among the integrations. Solo salons can begin with a simple booking page, while growing teams gain scheduling and staff tools at higher tiers. Choose Aura'd if branded client access and salon-specific workflows matter; businesses seeking only a basic calendar may not need its broader plan structure.
Aura'd pros and cons
- Where it wins
- Free plan with basic booking and email confirmations
- Branded apps, scheduling, reminders, payments, and client records
- Premium includes white-label branding, custom domains, and API access
- Where it doesn't
- Unlimited bookings and custom branding start at £19 per month
- Staff scheduling and staff portal access require the Team plan
- White-label features and API access require the £149 Premium plan
Aura'd fact sheet, pricing and score →
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