AudienceProject review
Measure deduplicated campaign reach and frequency across digital and TV media.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
AudienceProject measures advertising audiences and campaign performance across the open web, social media, online video, connected TV and linear TV. Advertisers, agencies, broadcasters and publishers can use it to compare reach, frequency, viewability and target-group reach across media. Its cross-media focus is useful when a campaign spans channels that are otherwise measured separately; organizations seeking general-purpose audience research rather than campaign measurement may find its scope too specific.
Audience definitions can combine sociodemographics, interests, purchase intent and custom data. The platform reports deduplicated reach and frequency, and offers event funnels for display and video campaigns, cross-media cost analysis, and evaluations of brand awareness, purchase intent, preference and sales lift. Campaign and impression data can come from TV, social platforms, publishers, broadcasters, ad servers and ad networks. Tracking is available through integrations or manual tags, so teams should consider their existing campaign workflows when assessing setup effort.
AudienceProject is cloud-based, with web access and an API for retrieving AudienceReport campaign information. Reports can be exported to PDF, PowerPoint and Excel. It integrates with TV, social media platforms, publishers, broadcasters, ad servers and ad networks, and the vendor describes its measurement as continuous, cookieless and privacy-focused; GDPR is listed among its compliance attributes. Pricing is contact-sales, making it a better fit for mid-market and enterprise teams prepared to discuss requirements with the vendor than for buyers seeking self-serve plans. Choose it for cross-media campaign measurement and reporting; consider a different tool if your priority is a broader audience intelligence workflow.
AudienceProject pros and cons
- Where it wins
- Deduplicates reach and frequency across web, social, video, CTV and TV
- Combines audience definitions, lift evaluation and cross-media cost analysis
- Exports reports to PDF, PowerPoint and Excel, with API access
- Where it doesn't
- Pricing requires contacting the vendor
- Campaign tracking may require manual tag-based setup
- Focuses on advertising measurement rather than broader audience research
AudienceProject fact sheet, pricing and score →
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