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ASO.dev review

#5 of 29 in App Store Optimization Software

Broad ASO coverage for teams managing listings, rankings, localization, and app releases.

7.9/10Editor score
ASO.dev7.9 Visit ASO.dev

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

ASO.dev is a platform for app developers, publishers, studios, and marketers managing app store optimization and release operations. It supports App Store Connect and Google Play workflows, with tools for metadata, screenshots, pricing, releases, reviews, keyword research, rankings, competitors, localization, and product pages. Its web, desktop, mobile, browser-extension, and API availability suits teams coordinating ASO work across multiple environments.

Pricing is structured across four tiers. Console costs $19 per seat per month or $180 per seat per year and covers App Store and Google Play metadata and release management, bulk media uploads, and bulk AI review replies. Indie costs $39 monthly or $348 annually per seat, adding keyword sets and rankings, competitor analysis, ASO Check, and 30-day ranking history and trends. Pro costs $89 monthly or $828 annually per seat, adding extended history, Custom Product Pages, Product Page Optimization, and listing changelog and export. Marketing costs $199 monthly or $1,788 annually per seat, adding Apple Ads Insights, ad keywords and creatives, Share of Voice, and Auction Insights. Annual pricing starts at $15 per seat per month when billed annually, and a 3-day free trial is available.

The strongest fit is an operations team that needs one workspace for cross-platform listing management, research, localization, review responses, experiments, and paid acquisition intelligence. Integrations include App Store Connect, Google Play, RevenueCat, Stripe, Lemon Squeezy, Paddle, Adapty, Shopify, and Chargebee. The platform also supports connected automation through store APIs and public market research without an API connection. Teams needing only basic metadata and release management can use Console, while teams focused on deeper ASO analytics, experiments, or Apple Ads should expect to move into Pro or Marketing.

ASO.dev pros and cons

  • Where it wins
    • Covers App Store and Google Play listing and release workflows
    • Combines keyword tracking, competitor analysis, and listing experiments
    • Includes localization, review workflows, and Apple Ads insights
  • Where it doesn't
    • No free plan is available
    • Console excludes ASO analytics and keyword tracking
    • Advanced capabilities require higher paid tiers

ASO.dev fact sheet, pricing and score →

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