Apunto review
A Mexico-focused freight platform covering operations, invoicing, documents, and profitability.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Apunto is a cloud-based TMS/ERP for freight forwarders, freight agents, and logistics operators, with a focus on Mexico and Latin America. It connects CRM, supplier pricing, quotations, bookings, shipment operations, tracking, documents, invoicing, accounts receivable and payable, and shipment profitability. Teams handling maritime, air, and ground transport can manage bookings, milestones, containers, bills of lading, and air waybills in one web platform. Spanish-language support, customs-related operations, CFDI 4.0 invoicing, and Carta Porte 3.1 support make it particularly relevant to Mexican forwarding workflows.
The product’s ecosystem spans Mexican accounting and invoicing tools such as Facturama, Actiun, Alegra, and CONTPAQi, alongside logistics and commercial connections including Shipsgo, SeaRates, Pipedrive, HubSpot, EFEX, and COBA. Its operational scope also includes automated tasks and timelines, a centralized document expediente with organization and search, and accounts receivable and payable workflows. An integrated AI assistant is positioned for operational questions and profit analysis. Pricing is customized, so buyers need to contact sales for a proposal rather than select a published plan.
Apunto’s main strength is breadth within freight forwarding: commercial activity, carrier rates, multimodal shipments, tracking, documents, invoicing, and profitability are addressed in the same product. That makes it a practical fit for Mexican forwarders seeking local billing support without separating operational and financial workflows. Buyers prioritizing a longer-established provider may prefer an alternative, since Apunto was founded in 2024. It is also better suited to organizations comfortable with a web-based system and customized purchasing than teams seeking publicly listed plans or broader platform choices.
Apunto pros and cons
- Where it wins
- Supports air, ocean, and road shipment operations
- Includes CFDI 4.0 invoicing and Carta Porte 3.1 support
- Combines shipment workflows with documents and profit tracking
- Where it doesn't
- Pricing requires a sales conversation
- Web platform only
- Founded in 2024, with a shorter operating history
Apunto fact sheet, pricing and score →
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