Amply review
Broad matching-gift automation with a free entry tier and CRM connectivity.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Amply is a web and API software-as-a-service platform for nonprofits that want to manage employer matching gifts alongside fundraising. It connects with donation pages and receipts, checks donor and nonprofit eligibility against company criteria and nonprofit classifications, and guides donors through match submissions. The platform is suited to organizations seeking a focused matching-gift workflow rather than a general fundraising system.
Pricing is structured across three plans. The Freemium tier costs $0 and has no flat fees, but it is feature limited. Standard includes everything and costs 5% of eligible matches. Custom is typically intended for nonprofits with donation volume of $5M+. The published pricing information presents a low-cost way to start while tying the paid Standard plan to matching activity. Organizations should compare the percentage-based model with the value of recovered matching revenue and consider whether their volume makes Custom appropriate.
Amply’s strongest area is breadth within matching-gift operations. It supports donation-page and receipt matching flows, eligibility verification, automated e-processing, donor reminders, customized email messaging, real-time match-status tracking, analytics, revenue and activity reporting, CRM synchronization, pre-filled electronic forms, e-signature, and offline donation matching. Integrations include Classy, OneCause, Maguire, MobileCause, CRM systems, and donation platforms, with API and webhook access for broader workflows. Nonprofits should choose Amply when they want matching-specific automation across donor outreach, submissions, reporting, and system connections. Organizations seeking a broader fundraising platform or a plan without a percentage charge should consider alternatives.
Amply pros and cons
- Where it wins
- Free Freemium tier with no flat fees
- Automates eligibility checks, reminders, forms, and match tracking
- Connects with donation platforms, CRM systems, APIs, and webhooks
- Where it doesn't
- Freemium is feature limited
- Standard charges 5% of eligible matches
- Custom is typically for nonprofits with donation volume of $5M+
Amply fact sheet, pricing and score →
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