Affise MMP review
Covers attribution from install through in-app events, with Android APK and sideload measurement.
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Affise MMP measures mobile advertising attribution for app developers, marketers, and growth teams. It links installs to campaign sources and records in-app events, with reporting for activity, retention, and multi-touch attribution. Its particular fit is Android teams that need to measure installs from APK downloads and sideloads alongside more conventional campaign sources. The platform runs in the cloud and supports iOS, Android, and API access.
Measurement features include install attribution using Android install referrer, device ID matching, and probabilistic modeling; in-app event attribution; re-engagement and re-attribution measurement; and multi-touch attribution. For iOS, it supports SKAdNetwork attribution. Deep links and deferred deep links, postbacks, an attribution API, and raw attribution data access add options for routing users and using attribution data in other systems. Anti-fraud detection and reporting are available, with a paid 24Metrics feature also described. Named integrations include 24Metrics, Fraudscore, Google, Meta, Apple Search Ads, and TikTok, so buyers should check that this set fits their campaign and analytics stack.
Pricing starts with Scale at $700 per month, billed monthly, with install attribution, in-app event recording, deep linking, and email support. Enterprise adds re-engagement attribution, anti-fraud, a personal manager, and custom development; Custom supports tailored install, MAU, and event volumes and includes re-engagement attribution and anti-fraud. The pricing page mentions discounted yearly billing but does not publish annual amounts. A 30-day trial is available; the Custom Trial Package also describes 10,000 complimentary conversions in the first year and a 30-day trial of select premium add-ons, not an unlimited free plan. Choose Affise MMP if sideload measurement is central and the entry price fits; teams seeking a lower starting cost or a different set of integrations should compare alternatives.
Affise MMP pros and cons
- Where it wins
- Measures installs, re-engagement, in-app events, and multi-touch attribution
- Supports Android APK attribution for direct downloads and sideloads
- Includes deep links, SKAdNetwork measurement, and raw-data access
- Where it doesn't
- Scale starts at $700 per month
- Re-engagement attribution and anti-fraud are on higher-tier plans
- Documented integrations are limited to six named services
Affise MMP fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update