Adloox review
Adloox combines display and video verification with pre-bid controls and campaign reporting.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Adloox is a digital ad verification and campaign measurement product for advertisers, agencies and publishers, particularly mid-market and enterprise teams buying display and video. Its toolkit covers viewability and exposure time, page-context brand-safety blocking, invalid-traffic and fraud detection, and attention scoring. The platform also provides pre-bid exclusion and inclusion segments for supported DSPs, plus campaign reporting. Adloox is now part of Scope3, and its documented format coverage centers on desktop and mobile display and video ads.
Measurement and control are its strongest fit. Viewability can be assessed against IAB and custom standards, and the product has Media Rating Council accreditation. Brand-safety decisions use text, image, metadata and URL signals, while invalid-traffic detection includes filtration. Buyers can also examine attention scores based on advertising metrics and engagement proxies, and monitor on-site traffic quality with visit mapping. Reporting can be broken down by website, location, advertiser, campaign, creative and URL. These functions suit teams that need both verification and campaign-level diagnostics, rather than a tool focused only on a single measurement.
For programmatic operations, named integrations include Google Display & Video 360, Microsoft Xandr, Amazon Ads, The Trade Desk, PubMatic and Equativ. Pre-bid segments are available through supported platforms. The advertiser page directs prospects to book a demo rather than publishing standard platform plan pricing; separately listed DV360 CPM rates apply to certain segments, not a platform starting price. The product is cloud-based, with email support and GDPR listed. Adloox is a fit for buyers seeking display and video measurement and blocking within these programmatic workflows; teams that need other documented ad formats or self-serve published platform pricing should consider alternatives.
Adloox pros and cons
- Where it wins
- Measures viewability and exposure time across desktop and mobile display and video
- Combines contextual brand-safety controls with invalid-traffic filtration
- Offers pre-bid segments and reporting across six named integrations
- Where it doesn't
- Standard platform pricing is not published; prospects are directed to book a demo
- Documented ad-format coverage is limited to display and video
- Support is listed by email, with no other channel specified
Adloox fact sheet, pricing and score →
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