Addi review
A flexible BNPL option for Colombian merchants selling online, in stores, and through WhatsApp.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Addi is a Colombian commerce and credit platform for merchants that want to offer buy now, pay later financing across online checkouts, physical stores, WhatsApp-linked payment flows, and Addi’s marketplace. Consumers apply digitally and repay purchases in installments, with terms depending on the credit product and eligibility. Merchants receive payment links, ecommerce integrations, API access, and tools for transaction reporting and operational management. The platform is aimed at Colombian businesses that need one financing option across multiple sales channels.
Its strongest fit is an omnichannel commerce stack. Addi supports WooCommerce and integrations with Shopify, Magento, VTEX, Jumpseller, Tienda Nube, Sumer, and Prestashop, while its merchant API supports custom ecommerce integrations. In-store payment links sent through WhatsApp extend financing beyond a standard checkout, and payment support includes PSE, Nequi, and other listed channels. The merchant dashboard provides transaction reporting and performance information, giving businesses visibility into financing activity. These capabilities make Addi more suitable for merchants selling through several channels than for a business seeking only a basic checkout payment method.
The published merchant model describes scheduled settlement at 30 days, while merchant fees and consumer rates depend on the applicable arrangement, product, and risk profile. Repayment options range from 1 to 6 installments and from 6 to 24 installments. Coverage is focused on Colombia, so merchants serving other consumer regions should look elsewhere. Addi is a strong choice for Colombian retailers that value marketplace access, payment-link selling, broad ecommerce compatibility, and longer installment options. It is less suitable for businesses that require multi-country consumer coverage or a publicly displayed recurring platform price.
Addi pros and cons
- Where it wins
- Supports online checkouts, physical stores, and WhatsApp payment links
- Offers repayment terms of up to 24 installments
- Connects with major ecommerce platforms plus API and custom integrations
- Where it doesn't
- Consumer coverage is limited to Colombia
- Merchant pricing is handled through sales discussions
- Settlement is described at 30 days
Addi fact sheet, pricing and score →
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