ActiveDEMAND review
A broad automation suite for marketers who need CRM workflows and reporting.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
ActiveDEMAND is a web-based marketing automation and customer engagement platform for marketing agencies, small businesses, and senior living organizations. Its feature set covers email sequences, drip campaigns, multi-channel workflows, customer journey and funnel mapping, forms, landing pages, lead scoring, prospect tracking, engagement alerts, reporting, and AI-assisted marketing capabilities. It is most relevant to B2B marketing teams that need campaign automation connected to CRM activity and measurable reporting.
Pricing is structured across three paid plans. Reporter costs $20 per month and includes dashboards and reporting, CRM integration, and unlimited seats. Small Business Marketer costs $109 per client per month with annual billing and adds email marketing sequences, marketing campaigns, targeted forms and landing pages, and 1,000 marketing contacts. Corporate Marketer costs $399 per client per month with annual billing and adds lead scoring, custom lead automation workflows, Salesforce integration, and Microsoft Dynamics CRM integration, alongside 1,000 marketing contacts. The plan structure makes the lower tier more suitable for reporting and connectivity, while advanced automation sits at a substantially higher price.
ActiveDEMAND fits teams working across several marketing and sales systems. Integrations include Salesforce, Microsoft Dynamics CRM, Pipedrive, Pipeline CRM, Nimble, Freshsales, Zoho CRM, Gmail, Google Chrome, Zapier, Make, Shopify, WooCommerce, and Slack. The platform is available through the web, a Chrome extension, and an API, with agency capabilities including multi-client account management and white labeling. Choose it when CRM workflows, journey analysis, and reporting matter together; teams seeking a free entry point or a narrower, lower-cost email automation tool should consider alternatives.
ActiveDEMAND pros and cons
- Where it wins
- Multi-channel workflows, journey mapping, and lead scoring
- CRM synchronization with Salesforce, Dynamics, and other systems
- Dashboards, forms, landing pages, and prospect alerts
- Where it doesn't
- No free plan is available
- Higher tiers cost $109 or $399 per client monthly
- Corporate features require annual billing
ActiveDEMAND fact sheet, pricing and score →
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