360dialog review
API access with messaging tools and a shared inbox, starting at $59 per number monthly.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
360dialog provides API access to the official WhatsApp Business Platform for businesses that want to connect their own systems to WhatsApp messaging. Its audience is API-first teams that need to send messages, receive inbound events through webhooks, and manage templates, while also having a web-based Hub for operational tasks. The API supports text, templates, interactive messages, and media including images, documents, audio, video, and stickers. A sandbox is available for testing API integrations before connecting production systems.
The published plans price access per WhatsApp number each month: Regular is $59, Premium is $119, and Scale is $299. Regular includes 24/7 human support, a direct Meta escalation path, and Zapier, Make, and n8n integrations. Premium adds a faster support SLA and business verification support, with inbox, sendout, automation, and measurement available as add-ons. Scale adds dedicated migration support, full-funnel tracking with 360Pilot, and capacity of up to 1,000 messages per second. Meta messaging fees are additional and usage-based, so the subscription is not the full messaging cost.
Beyond API connectivity, 360dialog offers template creation, editing, approval-status monitoring, copying, and deletion, plus usage and cost tracking through the Hub, Partner API, or webhooks. Teams can also use a shared inbox with conversation assignment, tags, and saved replies, along with automation workflows. These operational features may suit teams that want API access alongside collaboration tools; however, the add-ons on Premium make it important to check which inbox or automation capabilities fit the intended plan. Choose 360dialog for WhatsApp API infrastructure with template, webhook, and integration support. Teams seeking a free starting tier or a straightforward fixed total cost including message charges should consider alternatives.
360dialog pros and cons
- Where it wins
- Manages templates from creation through approval-status monitoring and deletion
- Supports text, media, and interactive messages with webhook delivery
- Includes a sandbox, shared inbox, and Zapier, Make, and n8n integrations
- Where it doesn't
- No free plan; entry pricing is $59 per number per month
- Meta WhatsApp messaging fees are charged separately and usage-based
- Inbox, automation, and measurement add-ons are highlighted on Premium
360dialog fact sheet, pricing and score →
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