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Golf media and commerce company Pro Shop has raised a reported $24 million in Series B funding, according to The Hollywood Reporter’s October 5, 2026 report. CEO Joe Purzycki said the company plans to use the capital to expand programming and talent, while also considering more live golf programming and in-person fan experiences. Those are stated plans, not announcements of completed launches.
Who invested in Pro Shop?
The Hollywood Reporter reported that Arthur Blank’s family office led the $24 million Series B. Causeway Partners and Ares Capital also participated; returning investors named in the report include PGA of America and Powerhouse Capital. The report does not break down how much each investor contributed.
What Pro Shop says it will do with the funding
Purzycki described a plan to grow the company’s existing franchises, talent base, and programming. The report also says Pro Shop is considering additional live golf programming and real-world experiences for fans. It does not name specific new shows or events, set launch dates, or state how the funding will be divided among these areas.
Purzycki said, “We think the best way to build brands is to bring communities together around these media tentpoles and franchises.” Co-founder Chad Mumm described golf as both sport and culture: “Golf is experiential, but it’s also a lifestyle.” These comments explain the company’s stated rationale for connecting media properties with audience experiences; they are not a commitment to a particular event or product.
#1 Best Overall
- Package length: 15.494 cm
- Package width: 7.111 cm
- Package height: 1.016 cm
- Product Type: SPORTING GOODS
What Pro Shop does
Pro Shop describes itself as a media and commerce company. The Hollywood Reporter says Purzycki and Mumm founded it in 2023. In 2024, it raised $20 million and acquired Skratch, the PGA Tour’s digital and social media brand, according to the report.
The company later launched a dedicated studio. The Hollywood Reporter identifies Pro Shop as a producer of Netflix’s Full Swing and says Happy Gilmore 2 was the studio’s first co-production. Its portfolio also includes Sugarloaf Social Club, according to the company’s profile.
Rank #2
- Bound by hand in bonded Leather
- 256 pages
- Dimensions 9.83" W x 1.16" D x 12.6" H
How to interpret Pro Shop’s audience and revenue claims
A Pro Shop company post says the platform reaches more than 35 million unique users and that revenue doubled year over year. The post does not specify the measurement method or audience period, so those figures should be treated as company-reported claims rather than independently verified or directly comparable metrics.
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The reported financing gives Pro Shop capital to pursue a broader mix of golf media, talent, and fan experiences. It does not establish that new live events have launched, identify a specific spending allocation, or name a new commercial partnership. Pro Shop’s connection to golf apparel is evident in its commerce portfolio: a company post references a Sugarloaf golf polo. That is context for its commerce activity, not evidence of a particular Amazon listing, endorsement, or affiliate arrangement.
Quick Recap
Best Value
- Your Golf Scorekeeping Kit: You will receive a 23-sheets（46-pages） brown golf score book and a pencil, which is an excellent scoring combination. The golf scorebook comes with a fixed strap that allows you to securely fasten it in place or attach the pencil to the book, providing you with a great experience
- Perfect for Your Pocket: This golf scorecard notebook is lightweight and pocket-sized, with a scorebook measuring 10 x 13.5 cm (4 x 5.31 inches) and pages sized 8.8 x 12.5 cm (3.46 x 4.92 inches). The pencil is 10 cm (4 inches) long, and the whole scorecard set fits easily in your back pocket for on-the-go use
- Durable and Practical: The golf scorecard journal is made of high-quality PU leather with unique golf element icons. The inner pages are thick and the writing is smooth, not easily damaged, and will serve you for a long time; The paper inside is presented in the form of a scorecard, allowing you to quickly record your scores
- Versatile Yardage Book Cover: Our golf leather scorecard holder fits most standard scorecards and yardage books available on the market, perfect for on-the-go use during your golf round
- Practical for Record and Gift: This PU leather golf score journal is not only a functional tool for tracking games but also an ideal gift for referees, golf club members, colleagues, and loved ones. Perfect for Father's Day, Christmas, birthdays, or any meaningful occasion, it combines practicality with thoughtful design, making it a memorable and useful present for any golf enthusiast
Rank #4
- Hand bound in luxurious leather
- 264 pages of golf course photography
- Ideal heirloom gift for a golfer
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