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Palo Alto Networks’ 2012 IPO was expected to value the company at more than $2.6 billion at its revised share-price range—not to raise $2.6 billion in cash. SecurityWeek also reported that the shares were “exponentially oversubscribed,” quoting IPO Boutique’s Scott Sweet; the article gave no specific demand multiple.

What the $2.6 billion figure meant

In its July 18, 2012 report, SecurityWeek described a potential market capitalization above $2.6 billion at the revised expected share-price range. Market capitalization is the implied value of all a company’s outstanding equity at a given share price. It is distinct from the cash a company receives by selling new shares.

SecurityWeek separately reported that the offering could generate upwards of $250 million in company proceeds. That is a prospective proceeds figure, not the valuation, and it was reported in 2012 rather than as a current amount.

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How the expected share price changed

SecurityWeek reported that the anticipated range rose from $34–$37 to $38–$40 per share. Palo Alto Networks’ preliminary prospectus, issued July 17, 2012, also listed an expected price range of $38.00–$40.00 per share. Because the prospectus was marked “Subject to Completion,” this was an expected range, not a final offer price.

What shares were included in the offering

The preliminary prospectus described 6,200,000 shares in total. It divided them between shares offered by the company and shares offered by existing stockholders:

Seller Shares Where proceeds go
Palo Alto Networks 4,687,259 To the company for its shares sold
Selling stockholders 1,512,741 To the selling stockholders, not the company
Total 6,200,000 Combined company and stockholder offering

These share counts and the expected price range appear in the company’s 2012 preliminary prospectus. The distinction matters: only proceeds from Palo Alto Networks’ own shares would go to the company; the shares sold by stockholders would not.

Who called demand “exponentially oversubscribed”

SecurityWeek attributed the phrase to Scott Sweet, then Senior Managing Partner at IPO Boutique: “Demand is considered, in the business, as exponentially oversubscribed,” Sweet told the publication. The article explained the phrase as “multiple times more demand than supply.”

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The report did not give an order-book figure or quantify how many times demand exceeded available shares. The wording is Sweet’s characterization as reported by SecurityWeek, not an independently established demand multiple.

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What the 2012 report does—and does not—establish

The article also anticipated that trading could begin on a Friday, using prospective language about the offering. That was a contemporaneous expectation, not a statement about present trading or a final outcome. The prospectus and report establish the preliminary terms and the reported description of demand; they do not independently measure investor demand.

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