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Built In’s current directory identifies 34 media-technology companies in New York City, from advertising and streaming infrastructure to digital journalism, ticketing, education and creator tools. It is a discovery list rather than a ranking: the entries show how varied “media tech” has become and who each company primarily serves.

The directory was updated August 18, 2026. Read the full source at Built In’s “34 NYC Media Tech Companies You Should Know”. The guide below reorganizes those descriptions by customer and function; it does not independently rate the companies or guarantee that every product, office or metric remains current.

What counts as media tech in this NYC directory?

The 34 entries span legacy publishers, consumer media brands and software companies whose products help create, distribute, discover, measure or monetize media. Some sell subscriptions directly to audiences. Others provide advertising technology to publishers and brands, workflow tools to creators, marketplaces for events, or educational content for schools.

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That range explains why two companies on the list can look unrelated at first glance. A streaming service and an ad-measurement platform both sit in the media technology economy, but they have different customers, revenue models and technical priorities. Built In’s shorter “Top NYC Media Companies” sidebar is not a substitute for the complete 34-entry list, and the ordering is not a ranking.

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Quick map: customer, function and delivery model

The categories below are editorial classifications based on Built In’s descriptions, not official ratings or standardized company disclosures.

Company Primary customer Media function Typical delivery model
adMarketplace Publishers, advertisers Search advertising, monetization Advertising technology
PartySlate Event clients, vendors Discovery, portfolios Marketplace
Squarespace Creators, businesses Web publishing, commerce Subscription software
DICE Fans, artists, venues Ticketing, music discovery Marketplace and ticketing
Group Nine Media Consumers, advertisers Digital content distribution Advertising-supported media
Shutterstock Creators, brands, publishers Stock media licensing Subscription and licensing
People Inc. Consumers, advertisers Editorial publishing Advertising-supported and print
Rokt Retailers, advertisers Post-purchase advertising Advertising technology
NBCUniversal Viewers, advertisers Broadcast, streaming, film Subscription, advertising and licensing
Agentio Brands, creators Creator advertising Software platform
Attain Marketers Purchase data, insights Data and analytics service
theSkimm News consumers, advertisers Newsletter and editorial content Subscription and advertising
Grocery TV Retailers, advertisers In-store digital video Out-of-home advertising network
JW Player (JWP) Publishers, video businesses Playback, streaming, video ads Software as a service
Vimeo Businesses, creators Video hosting, sales, analytics Subscription software
Fluent, Inc. Marketers, publishers Lead generation, targeting Advertising and data services
Philo Television viewers Live and on-demand streaming Subscription service
BuzzFeed Consumers, advertisers Digital news, entertainment Advertising-supported media
Snap Inc. Consumers, creators, brands Messaging, AR, social content Advertising and platform services
Dailymotion Viewers, publishers, advertisers Video discovery and distribution Advertising-supported platform
Equativ Advertisers, media owners Ad operations, targeting, measurement Advertising technology
NewsWhip Newsrooms, communications teams Social engagement intelligence Analytics software
SHE Media Women audiences, advertisers Digital publishing Advertising-supported media
Tribune Publishing Readers, advertisers Local and national news Digital and print publishing
Applecart Organizations, influential audiences Audience targeting Data and technology service
Comcast Advertisers, television audiences Linear and digital ad solutions Advertising technology and media
DraftKings Sports fans, advertisers Sports platforms and media Consumer platform and advertising
Refinery29 Consumers, advertisers Digital editorial and video Advertising-supported media
Bloomberg Professionals, investors, readers Financial news and information Subscription, data and media
Mic Digital news audiences Text and video journalism Advertising-supported media
YouVisit Brands, institutions, explorers Interactive and virtual reality Content creation platform
Newsela Educators, students Adapted news and learning Education software
Magnite Publishers, streaming services, advertisers Programmatic advertising, monetization Advertising technology
News Deeply Readers, communities, organizations Single-subject journalism Digital publishing and community

The 34 NYC media-tech companies, explained

adMarketplace

adMarketplace is described as a search-advertising company focused on optimizing results for advertisers while helping publishers monetize search traffic. Its role is infrastructure rather than a consumer newsroom: the technology sits between demand from advertisers and audience access controlled by publishers.

PartySlate

PartySlate operates an event-planning marketplace. Clients can find vendors, venues and event professionals, while those professionals use portfolios to present their work. The model combines visual discovery with lead generation for the event industry.

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Squarespace

Squarespace provides website-building tools, templates, blogging, email marketing, search-engine optimization and digital storefront features. It represents the creator and small-business side of media tech, where publishing, audience capture and commerce are managed in one hosted service.

DICE

DICE combines event ticketing with music discovery. Built In says personalized recommendations can use a listener’s connected Spotify or Apple Music account. DICE describes its goal as helping “fans to experience more of the shows they love in the most hassle-free way possible.”

Group Nine Media

Group Nine Media is presented through digital brands including Thrillist, The Dodo, NowThis and Seeker. Built In reports more than 4 billion video views per month and more than 30 million YouTube subscribers, figures attributed to the 2026 directory and not independently dated there.

Shutterstock

Shutterstock supplies licensed stock photographs, video and music. Its technology helps creators, publishers and marketing teams search, license and use media assets without commissioning every image or clip from scratch.

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People Inc.

People Inc. combines online and print publications with advertising solutions. The directory names Better Homes & Gardens, Southern Living, Lifewire, Entertainment Weekly, Allrecipes and InStyle as examples, illustrating a portfolio that spans service journalism, lifestyle and entertainment.

Rokt

Rokt focuses on ecommerce advertising displayed after a customer completes a purchase. That post-purchase placement gives retailers another monetization opportunity and gives advertisers access to an audience that has just demonstrated buying intent.

NBCUniversal

NBCUniversal is characterized as a television, streaming and film company that also works on broadcast and streaming technology. Its media-tech footprint therefore includes both content production and the systems used to deliver that content across screens.

Agentio

Agentio is an AI-enabled platform for buying and scaling creator advertising. It addresses the operational challenge of matching brands with creators and managing campaigns at a larger volume than one-off sponsorship negotiations allow.

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Attain

Attain uses purchase data to provide consumer insights for marketers. The company belongs to the measurement and intelligence layer of media advertising, where transaction signals are analyzed to inform targeting and campaign decisions.

theSkimm

theSkimm publishes a daily news newsletter and related digital editorial content. Its direct-to-reader format shows how a focused editorial voice can use email as the primary distribution channel while supporting the business with advertising and other digital revenue.

Grocery TV

Grocery TV runs digital advertising screens and campaigns in stores. Built In reports more than 21,000 displays in over 4,400 stores; those figures are reported by the directory’s August 2026 update, with no separate measurement date supplied.

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JW Player (JWP)

JW Player, also identified as JWP, provides video playback, streaming and video-advertising technology. Its customers are businesses that need to publish and monetize video, rather than viewers choosing a standalone entertainment subscription.

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Vimeo

Vimeo offers professional tools for hosting, sharing and selling video, with customization and analytics features. It is aimed at organizations and creators that need control over presentation, access and performance data around their video libraries.

Fluent, Inc.

Fluent, Inc. is described through lead-generation websites, targeted campaigns and surveys. These services connect audience acquisition with data collection, giving marketers ways to identify prospects and tailor outreach.

Philo

Philo is a subscription television streaming service available on the web, televisions and mobile devices. Built In says it offers more than 60 streaming channels, three simultaneous streams and 10 profiles per account; these specifications are attributed to the August 2026 directory and can change.

BuzzFeed

BuzzFeed produces digital news and shareable entertainment content. Its technology-centered identity comes from distributing editorial and video formats designed for online sharing, search and social discovery rather than a traditional print-first workflow.

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Snap Inc.

Snap Inc. is associated with Snapchat, camera-based messaging, augmented-reality lenses, consumer AR wearables and Lens Studio. The combination makes it both a consumer social platform and a toolkit for creators and brands building interactive camera experiences.

Dailymotion

Dailymotion is a video-discovery service covering news, sports, entertainment and music. It provides a distribution and viewing layer for audiences, publishers and advertisers seeking alternatives to a single-channel video strategy.

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Equativ

Equativ handles advertising operations, targeting, creative personalization, monetization and campaign planning. Built In also describes carbon measurement for campaigns, placing the company in the technology stack used by both media owners and advertisers.

NewsWhip

NewsWhip tracks social engagement around news and other stories in real time. Newsrooms and communications teams can use that intelligence to see which topics are gaining traction and to inform coverage or response priorities.

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SHE Media

SHE Media is a women-focused media company whose properties include SheKnows, BlogHer, HelloFlo and StyleCaster. Built In reports 309 million social-media followers and more than 81 million unique visitors per month for SheKnows/SHE Media; the directory does not provide separate measurement dates.

Tribune Publishing

Tribune Publishing operates digital and print newsrooms. The directory refers to the company by the legacy name Tronc and reports 105 Pulitzer Prizes, without specifying a timeframe or verification method, so that figure should be treated as the page’s stated claim rather than a current audit.

Applecart

Applecart develops technology for reaching influential people such as policymakers, investors and executives. Its media function is highly targeted audience activation, distinct from broad consumer advertising or general-interest publishing.

Comcast

Comcast is described as providing media, data and technology solutions for television advertising across linear and digital audiences. The entry highlights the convergence of traditional television inventory with addressable and digitally measured campaigns.

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DraftKings

DraftKings operates sports and gaming platforms and is also associated with sports media content through a partnership with Vox Media. In this directory it represents the overlap among interactive sports products, live audiences and sports-focused publishing.

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Refinery29

Refinery29 publishes digital articles and video about politics, entertainment, health, technology, lifestyle and style. Its broad subject mix and digital-first production model place it in the audience and advertising side of media technology.

Bloomberg

Bloomberg provides financial and business news, information and products. Its model combines journalism with professional information services, serving readers and market participants who need both reporting and specialized data.

Mic

Mic is described as a digital journalism outlet using text and video. It illustrates a newsroom built for online distribution, where editorial packages can move between written stories, social formats and video channels.

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YouVisit

YouVisit enables users to create, share and explore interactive virtual-reality content. The platform turns immersive experiences into a media format that institutions, brands and other organizations can publish for remote audiences.

Newsela

Newsela adapts news-based reading and educational content to five reading levels and embeds quizzes. Its technology addresses a classroom problem: keeping a common topic while adjusting reading complexity and adding measurable learning activities.

Magnite

Magnite connects media owners and advertisers through advertising technology, including tools for streaming monetization. It represents the programmatic infrastructure that helps publishers sell inventory and helps advertisers buy audiences across digital and connected-TV environments.

News Deeply

News Deeply builds single-subject information hubs and interactive community journalism. Built In names Syria Deeply as a flagship platform, showing how a focused editorial site can organize reporting, explainers and community participation around one major issue.

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How to use the list when evaluating a company

  1. Start with the customer. Decide whether you want a consumer media service, creator software, publisher infrastructure, advertising technology, education product or event marketplace.
  2. Identify the media function. Separate creation and hosting tools from discovery, distribution, analytics and monetization. A video-hosting platform solves a different problem from a programmatic ad exchange.
  3. Check the delivery and revenue model. Subscription, licensing, marketplace fees, advertising and enterprise software imply different users, costs and product constraints.
  4. Verify current details directly. Features, audience totals, ownership, office locations and partnerships can change after the directory’s August 18, 2026 update. Treat the profiles and figures above as a starting map, not a guarantee.

Together, the entries show a New York media ecosystem that is not limited to publishers. It includes the systems that help people find events, watch and sell video, measure attention, reach audiences, teach with news and finance the production of digital stories.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.