iTechGuides is reader-supported. When you buy through links on our site, we may earn an affiliate commission. As an Amazon Associate I earn from qualifying purchases. Learn more
Ninja’s vertical waffle maker is now listed in the UK as the Ninja Belgian Waffle Maker, model BW1000UK. SharkNinja’s UK page showed a price of £99.99 when checked on 7 October 2026, but it does not give a precise launch date. The listing describes a distinctive upright design and five shade settings; those are manufacturer specifications, not independent test results.
What the UK listing says
SharkNinja’s product page introduces it with the line, “Discover the waffle maker with a distinctive vertical design.” The maker says the design is intended for thick Belgian waffles and lists a roomy non-stick interior with a nano-ceramic cooking surface. It also describes a beep and green light to signal when a waffle is done. These are claims from the SharkNinja UK product page; they are not independently verified performance findings.
The live product page calls the model the Ninja Belgian Waffle Maker. A separate coming-soon page uses the name “Ninja Belgian Waffle Maker Pro” and mentions a speciality mode for high-sugar batters such as brownies and cake. Because the live BW1000UK page does not list that mode, treat it as unconfirmed for this model unless SharkNinja verifies it.
Free tools Windows power users keep installed
One-click scans. No signup required.
BW1000UK specifications and what comes in the box
| Detail | Official listing |
|---|---|
| Model and finish | BW1000UK; black and silver |
| Dimensions | 16.51 cm L × 23.5 cm W × 30.2 cm H |
| Weight | 2.6 kg |
| Power and cord | 1,000 watts; 80.01 cm cord |
| Shade settings | Five |
| Included accessories | Precision-pour cup |
| Warranty shown | Two years |
The box contents listed are the waffle maker and precision-pour cup. Check the live product page for the applicable warranty terms and any exclusions.
#1 Best Overall
- UNIQUE VERTICAL DESIGN: Engineered to heat evenly and give you consistent results.
- 5 SHADE SETTINGS: From soft and fluffy to deliciously crispy, get exactly the texture you want.
- 1-INCH BELGIAN WAFFLES: Roomy, nonstick interior makes for thick, fluffy waffles.
- EXCLUSIVE SPECIALTY SETTING: Allows for high-sugar batters like brownie and cake mix
- PRECISION-POUR CUP: Included cup makes it easy to measure and pour batter
What to consider before buying
The vertical format is the product’s distinguishing feature, but the listed dimensions alone do not establish how much counter or cupboard space it will save compared with a conventional waffle maker. Before choosing it, consider its measurements, 2.6 kg weight, where you would store it, and whether you prefer an upright or horizontal appliance. The five shade settings offer selectable browning levels according to the manufacturer, but there are no independent results here to show how consistently they perform.
At the time of checking on 7 October 2026, SharkNinja UK displayed the price as £99.99. The page also showed free next-day delivery on orders over £30 and a free 30-day return offer on main units, subject to terms and exclusions. Prices and offers can change, so verify the current details on the official listing before ordering. SharkNinja names Amazon UK among its approved retail partners; confirm the exact BW1000UK listing, stock and price before purchase.
Rank #2
- UNIQUE VERTICAL DESIGN: Engineered to heat evenly and give you consistent results
- PRECISIONPOUR CUP: Included cup makes it easy to measure and pour batter
- 1-INCH BELGIAN WAFFLES: Roomy, nonstick interior makes for thick, fluffy waffles
- AUDIBLE & VISUAL ALERTS: The waffle maker will beep when your waffle is done—no guesswork required
- 5 SHADE SETTINGS: From soft and fluffy to deliciously crispy, get exactly the texture you want
What is—and isn’t—known about its launch
The UK product page lists the BW1000UK as new, establishing its UK listing, but the official pages reviewed do not state a specific launch date. They also do not provide independent comparisons, consumer reception, or author testing. That means there is not yet a sound basis to say how it performs against other waffle makers or whether its vertical design improves cooking results.
Quick Recap
Best Value
- Family-Sized Capacity: Square waffle maker bakes 4 square waffles simultaneously & deep pockets are great for generous toppings; steam-release system ensures crispy exterior & fluffy interior for delicious breakfast treats for the whole family
- Customizable Browning: 5 adjustable browning levels from light to dark to cater to individual preferences and achieve the perfect golden-brown waffles every time; Belgian waffle iron is versatile for various recipes and tastes
- Easy Cleaning: Waffle iron removable plates with nonstick coating for effortless food release; ensure quick and convenient cleanup, spend less time scrubbing and more time enjoying your waffles
- Precise Cooking: Red & green indicator lights for power & readiness & audible "Ready" beep eliminates guesswork; know exactly when to pour batter & when waffles are done for consistent results every time on waffle irons
- Sleek Design and Storage: Stainless steel waffle maker housing offers modern style with compact storage with cord wrap & handle lock & 1200W powerful performance for quick heating; fits easily in kitchen cabinets or on countertops for space-saving
Rank #4
- Makes 4 deep-pocketed, square-shaped Belgian waffles featuring 6 recipe settings and 7 adjustable browning levels selected on the LCD panel, so your waffles come out to your desired preference
- Forming plates are coated with a PFOA-free nonstick material that helps waffles come right out & nonstick plates are easy to clean and for extra convenience, removable and dishwasher-safe
- Automatically alerts you with audible beeps when ready to pour batter and when your waffle is done to desired brownness level
- Multiple steam vents placed around the sides to release excess moisture so your waffles are crispy on the outside but remain fluffy in the middle
- Unique and Sophisticated Design. Easy to cut sections and extra deep pockets to enjoy your waffles with any type of toppings. For inspiration, a recipe virtual booklet is available to download below
Rank #3
- WAFFLE IQ: Intelligent automation dials in your cooking time to perfectly suit the style including Belgium, Classic, Chocolate, Buttermilk and the option to customize.
- BROWNING CONTROL: Crisp up your waffles to your liking from light to dark with 12 different settings.
- NO MESS MOAT: Waffle batter has a tendency to spill out and onto your counter top, but with this thoughtful feature excess strays are under control.
- THERMAL PRO EVEN HEAT: Say goodbye to extra crispy edges and raw batter pockets. The Smart Waffle Pro distributes heat evenly across cooking plates.
- A BIT MORE BUTTON: Derived from real world feedback and appearing across Breville products, this feature lets you add a bit more brown without having to restart.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
