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Outbyte PC Repair FREERepair Windows errors before they cause bigger problemsFix Now →Outbyte Driver Updater FREEScan for outdated or missing drivers - takes under a minuteDriver Scan →Netflix’s 2022 Resident Evil billboard in New York’s Times Square showed a Licker breaking out of a glass enclosure and reaching toward people in the street. It looked three-dimensional from the intended viewing angle, but it was a perspective-based screen illusion—not a hologram that appeared equally 3D from every position.
What did Netflix’s Resident Evil billboard show?
The campaign promoted Netflix’s live-action Resident Evil series. Its focal point was a Licker, the franchise creature depicted smashing through a glass enclosure, reaching around the display’s corner, and flicking its tongue toward passersby. Netflix’s official account posted on July 13, 2022: “Resident Evil bursts onto Netflix in 12 hours! Just like this Licker burst out of a NYC billboard!” HotHardware reported the post and campaign context.
Why did the billboard look three-dimensional?
The effect is an anamorphic illusion: the image is designed so that its shapes and apparent depth line up from a particular viewing position. The display’s apparent corner and the Licker’s movement help sell the impression that the creature is escaping the screen. Move away from the intended angle and the illusion changes; it is not a free-standing creature or a hologram visible in the same way from all sides. HotHardware explains the angle-dependent effect, though its general description of 3D billboards should not be mistaken for technical specifications of this particular screen.
What award did the campaign receive?
The Clios archive lists the work as “Resident Evil 3D Billboard Terrifies Times Square.” It records Netflix as the U.S. entrant and the campaign as a 2022 Gold winner in Clio Entertainment’s Television/Series: Out of Home, Billboard category. Tippett Studio and Empire Design are listed as design companies. See the campaign record in the Clio archive.
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Is Resident Evil’s immersive 3D zombie ad too scary for a public space?
That depends on how viewers weigh startling entertainment against the fact that a public billboard can be seen by people who did not choose to watch it. The Drum’s July 2022 coverage records differing views about the execution. Heawon Yoo, executive vice-president of marketing at Lightbox OOH Video Network, said: “Netflix’s Resident Evil is meant to startle, and perhaps scare, which I think it totally succeeds at.” That is Yoo’s assessment of the creative, not a measured result or an official safety finding. The Drum’s follow-up discusses the public-space debate.
What is known about the campaign’s impact?
The available campaign records and contemporaneous coverage establish the creative, its Times Square setting, and its award, but do not establish a campaign reach, view count, audience study, sales lift, or other performance figure. Series reviews, ratings, or platform statistics would not fill that gap because they measure something different. The Drum’s July 15 report describes the Licker execution and its public setting, rather than supplying a verified campaign-performance measure. Read The Drum’s contemporaneous description.
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- The Umbrella Corporation?s deadly T-virus is spreading across the globe, transforming ordinary people into legions of undead. Headed for extinction, humanity has just one hope: Alice (Milla Jovovich). Old friends become new enemies as she battles her way through Umbrella's prime research facility and discovers that everything that she believes may not even be true.
How does the billboard connect to the Resident Evil franchise?
The Netflix series draws on Capcom’s Resident Evil video-game franchise, whose monsters include the Licker featured in the ad. Capcom’s official franchise portal lists the games and their platforms: Resident Evil games at Capcom. That franchise connection explains the creature choice; the billboard itself was an advertisement, not a game or product offered for sale.
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- Alice (Milla Jovovich) is back in the fourth installment of the Resident Evil saga. Now, without super human powers, she'll team up with fellow survivors Claire and Chris (Ali Larter and Wentworth Miller) to take on the armies of the Undead and take down the Umbrella Corporation whose virus has created them.
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