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For most community charity events, make an online donation page the dependable way to give, then add a livestream if your team can host and monitor it well. A page works for supporters who cannot attend at a set time; a stream adds live storytelling and interaction. There is no established head-to-head evidence that one format reliably raises more.
What each format does best
Online donation page: a flexible giving route
A donation page gives supporters a link they can use at a time that suits them, whether or not they attend an event. It is also easy to share in email, social posts, printed materials and event reminders. The UK Fundraising Regulator says online giving can raise awareness and make causes visible to wider audiences in its online-giving guidance.
A page is usually the more practical core option when your team is small, supporters may give at different times, or you need a giving route that remains available before and after the event. Keep the beneficiary and destination of donations clear, and explain any applicable fees before people commit.
Livestream: a scheduled, interactive event
A livestream lets a host explain the cause, speak to remote supporters and thank donors in real time. It can make a fundraiser feel like a shared event, but it also creates production work: someone must promote it, rehearse, host and keep an eye on audio, video and comments. The American Red Cross livestream fundraising best practices recommend explaining the cause, repeating context for people who join late, thanking viewers and asking someone to watch for technical problems.
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How to choose for your event
| Consideration | Donation page | Livestream |
|---|---|---|
| When supporters can give | At their convenience through a shareable link. | During a scheduled broadcast, or later if the giving link remains available. |
| Team capacity | Needs a clear page and a way to share it; it does not require a live host. | Needs promotion, rehearsal, a host and someone to monitor the broadcast. |
| Interaction | Primarily a direct route to give; campaign updates can help supporters understand the impact. | Allows live explanation, comments and real-time thanks. |
| Giving path | Donors use the page’s donation flow. | Donors may use an eligible in-stream tool or follow a link to a donation page. |
Use a page alone if you need the simplest reliable way to accept gifts. Add a livestream when live storytelling is important and you have people to run it. If you can manage the broadcast, combine them: the page remains the fallback and gives people a way to donate outside the stream’s scheduled window.
Can people donate during a livestream?
Yes, sometimes—but it depends on the platform, the charity, the channel and location. YouTube says eligible channels in certain locations can add a Donate button to videos and livestreams. Its YouTube Giving guidance also says channels that are not eligible can use end screens to link to approved external fundraisers. Do not advertise an in-stream button until you have confirmed that it is available for your channel and beneficiary.
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YouTube’s YouTube Giving FAQ says donations for the described YouTube Giving arrangement can be made on the watch page or in live chat, and that 100% of the contribution goes to the nonprofit while YouTube pays transaction fees. That statement applies to that specified donation arrangement; it should not be assumed to describe a separate donation page, another platform or every way to give during a broadcast.
How to combine the page and stream
- Set up the donation page first. Confirm the charity is named correctly and that the donation route sends funds to the charity or its approved platform account.
- Check fees and eligibility. Review the page’s current platform, payment-processing and administrative charges, and verify whether any native livestream donation feature is available to your charity and channel.
- Promote one clear giving link. Put the page link in event invitations and stream details. If the platform supports a native fundraising button and your charity qualifies, explain that option accurately too.
- Rehearse and assign roles. Have a host explain the cause and giving route; ask another person to monitor comments and sound or video problems. The Red Cross recommends promotion in advance and a rehearsal before going live.
- Repeat the link during the broadcast. Late arrivals may not hear the first explanation, so repeat the context and where to give. Thank supporters as they participate.
- Keep the page available after the stream. Share a follow-up update about the campaign and its impact. The Fundraising Regulator’s online-giving guidance says regular updates can help donors understand impact and stay engaged.
A page can also incorporate video: JustGiving charity support documentation describes adding a livestream or video as the main landing-page image on a fundraising page. Check the provider’s current availability and terms before relying on that feature.
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Check where donations go and what fees apply
Before asking for donations, tell supporters who the beneficiary is, where the money goes and what charges may be deducted. The Fundraising Regulator’s online-platform guidance, updated 4 November 2025, says fee calculations and the amount reaching the charity should be clear before donors provide financial details. It notes that charges can include platform, transaction and administrative fees, and recommends a worked example based on a £10 donation, excluding Gift Aid.
The Regulator says this platform guidance does not apply to donation pages hosted on a charity’s own website when donors are not redirected to a third party and no fee is charged on individual donations. Check the actual donation setup and charges rather than assuming every page follows the same fee arrangement. The Code of Fundraising Practice, in effect from 1 November 2025, requires online fundraising platforms to take reasonable steps for responsible fundraising and make fee calculations clear and easy to find.
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For UK donations eligible for Gift Aid, the Regulator describes the potential uplift as normally 25p on every £1 donated, less any platform fee. This is a UK Gift Aid figure, not a universal amount or a guarantee for every donation; eligibility and the platform’s treatment of Gift Aid matter.
Use a practical fallback plan
- Put the donation-page link somewhere viewers can still find if the stream or an in-platform giving button fails.
- Confirm the named charity, the route funds take and any applicable fees before promotion.
- Check location and channel eligibility before promising a native donation feature.
- Have someone monitor sound, video and comments while the host focuses on the event.
- Plan a post-event update so supporters can learn what their gifts helped accomplish.
No comparative study establishing that livestreams or donation pages raise more for community charities is available here. Choose based on access, staffing and the experience you want to provide—not an assumed revenue advantage.
Quick Recap
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