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Jackie Burchill’s LinkedIn profile reports that she has started as Director of Lending Operations at Equifinance. The profile shares her announcement: “I’m happy to share that I have started a new position as Director of Lending Operations at Equifinance!”
What is known about the Equifinance appointment?
Burchill’s profile is the clearest available source for the exact job title. An Equifinance colleague’s profile also displays the announcement, corroborating that it was shared among company-linked professionals. Neither establishes a precise start date: the posts are shown with an approximate age of three months, which is not enough to assign a calendar date.
No Equifinance-issued announcement explaining the appointment or describing Burchill’s remit was identified. The available information does not establish what operational changes she will lead, her reporting line, or the outcomes expected of her.
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How does this differ from Burchill’s Birmingham Bank role?
Birmingham Bank announced on 16 July 2025 that Burchill had been appointed Head of Lending. That was a separate role at a different lender. Her profile-reported Equifinance position is Director of Lending Operations; the two titles and employers should not be conflated. Birmingham Bank’s July 2025 appointment announcement was carried by Cherry plc.
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What does Equifinance do?
Equifinance describes itself as a specialist lender, founded in 2010, serving borrowing needs that can include debt refinancing or consolidation, home improvements, holidays and other large purchases. The company says customers access loans through a national network of advisers. Its intermediary information says it works with a panel of regulated brokers and offers a broker portal for decisions in principle and full applications.
Companies House lists Equifinance Limited as active, incorporated on 23 July 2010, and classified under SIC 64921 for credit granting by non-deposit-taking finance houses and other specialist consumer credit grantors. Companies House company overview
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What should borrowers know about secured lending?
Equifinance warns that debts secured against a home carry the risk of repossession if repayments are not maintained. Its warning states: “Consider what debts you secure against your home, as your home may be repossessed if you do not keep up repayments on your mortgage or any other debt secured on it.” The appointment announcement does not change that risk or amount to advice to borrow.
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- Author: Bungay Stanier, Michael.
- Publisher: Page Two
- Pages: 244
- Publication Date: 2016-02-29
- Edition: 1
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