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India’s tablet shipments declined 3.8% year over year in Q2 2026, according to Counterpoint Research findings reported by PTI. The report links the decline to rising memory-chip costs and brands passing some higher input costs to consumers through increased selling prices. The impact was uneven: shipments in the sub-₹20,000 segment fell sharply, while tablets above ₹20,000 grew.
How much did tablet shipments decline?
Counterpoint Research estimated that India’s tablet PC shipments fell 3.8% year over year in Q2 2026. The figure was reported by PTI in a Mint article published on October 6, 2026. The report provides a percentage change, not an absolute shipment count or units sold.
This is a shipment measure, not a direct count of tablets bought by consumers. The published account does not include detailed methodology or an official government dataset, so the figures should be read as Counterpoint’s reported market estimates.
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Counterpoint’s explanation centers on memory-price inflation. As memory-chip costs rose, brands began passing higher input costs on to consumers by increasing selling prices. That price pressure was particularly visible from Q2 2026, according to Counterpoint Research Principal Analyst Anshika Jain.
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The report does not establish memory costs as the sole cause of the decline. It describes how rising input costs and higher selling prices pressured the market, rather than showing that demand alone drove the shipment change.
Which price range was hit hardest?
| Price segment in India | Reported Q2 2026 change | What the report says |
|---|---|---|
| Below ₹20,000 | Supplies fell 43% year over year | Counterpoint identified this as the segment most affected by memory-price increases. |
| ₹20,000–₹30,000 | Grew 45% year over year | OnePlus and Lenovo were named among the brands supporting growth in this band. |
| Above ₹20,000 | Grew 27% year over year and accounted for 74% of the market | Brands streamlined memory variants and consumers shifted toward premium products. |
The ₹20,000–₹30,000 band is part of the broader above-₹20,000 tier, so its 45% growth should not be added to the wider tier’s 27% growth. The report gives no vendor-by-vendor shipment or market-share figures.
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Did higher memory prices make tablets more expensive?
The report says brands increased selling prices as they passed on higher input costs. It also attributes a 15% increase in average selling price (ASP) to the market’s shift toward higher-priced tablets. That is a change in the market’s average selling price, not evidence that every tablet’s retail price rose by 15%.
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What other market shifts did Counterpoint report?
Larger screens gained attention
Counterpoint said tablets with screens larger than 12 inches were gaining attention in the above-₹20,000 segment. Jain said consumers increasingly viewed tablets as a secondary screen. The report does not quantify the market share or shipment growth of these larger-screen models.
Domestic manufacturing expanded
Domestic manufacturing grew 30% year over year, even as overall tablet shipments declined. These figures describe different measures: production in India can rise without total market shipments rising at the same time. The report named Samsung and Lenovo as established players expanding local production, and OnePlus and OPPO as brands deepening their manufacturing presence in India.
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What did the report expect for the festive season?
In the October 6, 2026 report, Jain expected elevated memory prices to continue affecting festive-season demand, while promotions might offer some support. This was a forecast at the time of publication, not a confirmed outcome or a precise prediction of future shipments.
Read the PTI report published by Mint on October 6, 2026.
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