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Hulu says subscribers who signed up before September 23, 2026 will see a price change in a billing cycle on or after October 21, 2026. October 21 is not a universal charge date: your billing cycle determines when the change reaches your account. Hulu currently lists its ad-supported Live TV bundle at $99.99 per month after a limited first-month offer, but that does not establish your old rate or personal increase. Check your Hulu billing notice for your exact amount and date.
When will the Hulu + Live TV price change take effect?
Hulu’s Help Center, in an update dated September 30, 2026, says subscribers who joined before September 23 will see a price change in their billing cycle on or after October 21, 2026. Because billing cycles differ, the change may appear after October 21 for many subscribers; Hulu does not say every account will be charged on that day. See Hulu’s plans and prices notice for its timing guidance.
Hulu’s notice and current Live TV product page do not establish the previous price or exact increase for every legacy account. Use the amount in your own account or billing notice rather than assuming that the difference between two listed prices is your personal increase.
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Hulu’s Live TV page lists the ad-supported Hulu + Live TV, Disney+ and ESPN Select combination at $99.99 per month after the introductory offer. The page also lists Hulu Premium + Live TV, Disney+ Premium and ESPN Select at $109.99 per month. These are Hulu’s listed prices for the combinations shown; check the account’s current offer and terms before signing up or changing plans. Hulu’s Live TV page shows the current plan details.
#1 Best Overall
- HD streaming made simple: With America’s number 1 TV streaming platform,* exploring popular apps—plus tons of free movies, shows, and live TV—is as easy as it is fun. *Based on hours streamed—Hypothesis Group
- Compact without compromises: The sleek design of Roku Streaming Stick won’t block neighboring HDMI ports, and it even powers from your TV alone, plugging into the back and staying out of sight. No wall outlet, no extra cords, no clutter.
- No more juggling remotes: Power up your TV, adjust the volume, and control your Roku device with one remote. Use your voice to quickly search, play entertainment, and more.
- Shows on the go: Take your TV to-go when traveling—without needing to log into someone else’s device.
- TV, simplified: With setup that only takes minutes, a simple-to-navigate Home Screen, and an uncluttered remote control that does all you need—Roku makes it easier to watch the TV you love.
Introductory offer is not the ongoing price
Hulu advertises an eligible new- and returning-subscriber offer of $49.99 for one month, followed by $99.99 per month or the then-current regular price. The offer is stated to end at 9:00 a.m. PT on October 26, 2026, and is subject to eligibility, exclusions, regional restrictions, blackouts and other terms. It should not be treated as the price for existing subscribers or as a permanent rate.
How to check your account’s exact amount and date
- Sign in to your Hulu account and open the account or subscription and billing details.
- Confirm the plan name, current charge and next billing date.
- Review Hulu’s billing notice for the account-specific price and effective cycle. The general guidance for subscribers who joined before September 23 is a change in a cycle on or after October 21.
- If the price no longer suits you, review the plans and add-ons available on your account before making a change.
What are you getting with the Live TV bundles?
Hulu advertises more than 100 live channels and Unlimited DVR. Hulu says DVR recordings can be stored for up to nine months; unlimited DVR does not apply to on-demand shows. Channel availability depends on location, and Hulu’s terms note regional restrictions and blackouts. Check the channel lineup for your area rather than assuming a particular local station or event is included.
Rank #2
- Ultra-speedy streaming: Roku Ultra is 30% faster than any other Roku player, delivering a lightning-fast interface and apps that launch in a snap.
- Cinematic streaming: This TV streaming device brings the movie theater to your living room with spectacular 4K, HDR10+, and Dolby Vision picture alongside immersive Dolby Atmos audio.
- The ultimate Roku remote: The rechargeable Roku Voice Remote Pro offers backlit buttons, hands-free voice controls, and a lost remote finder.
- No more fumbling in the dark: See what you’re pressing with backlit buttons.
- Say goodbye to batteries: Keep your remote powered for months on a single charge.
The bundles combine Live TV with Hulu’s streaming library, Disney+ and ESPN Select, but the ad experience differs. The higher-priced Hulu Premium combination makes the Hulu streaming library ad-free; Hulu says live TV and on-demand content supplied through the Live TV plan still include ads. Premium-network and expanded-screen add-ons may cost extra.
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Should you keep the plan or switch?
Compare the full monthly cost after any promotion with what you actually use. In particular, consider whether you watch the included Disney+ and ESPN services, whether ad-free viewing in the Hulu library matters to you, which local channels and live programming are available in your area, how much you rely on DVR, and whether you pay for add-ons.
Rank #3
- 4K streaming made simple:With America’s number 1 TV streaming platform,* exploring popular apps—plus tons of free movies, shows, and live TV—is as easy as it is fun. *Based on hours streamed—Hypothesis Group
- 4K picture quality: With Roku Streaming Stick Plus, watch your favorites with brilliant 4K picture and vivid HDR color.
- Compact without compromises: Our sleek design won’t block neighboring HDMI ports, and it even powers from your TV alone, plugging into the back and staying out of sight. No wall outlet, no extra cords, no clutter.
- No more juggling remotes: Power up your TV, adjust the volume, and control your Roku device with one remote. Use your voice to quickly search, play entertainment, and more.
- Shows on the go: Take your TV to-go when traveling—without needing to log into someone else’s device.
Hulu says subscribers can switch plans. A switch from Live TV takes effect in the next billing cycle, so check the options and timing shown in your account before confirming. The amount you could save depends on the plans and add-ons available to you; the published prices alone do not establish an individual saving.
Quick Recap
Best Value
- Streaming made easy: Roku Express lets you stream free, live and premium TV over the Internet—right to your TV. It’s perfect for new users, secondary TVs and easy gifting—but powerful enough for seasoned pros
- Quick and easy setup: Just plug it into your TV with the included High Speed HDMI Cable and connect to the internet to get started
- Tons of power, tons of fun: Compact and power-packed, you’ll stream your favorites with ease; from movies and series on Apple TV, Prime Video, Netflix, The Roku Channel, HBO, Showtime and Google Play to cable alternatives like Hulu with Live TV and PlayStation Vue, enjoy the most talked about TV across free and paid channels
- Low cost, no extra fees: For under $30, Roku Express streaming device includes a High Speed HDMI Cable—and there’s no monthly equipment fee; with access to free TV on hundreds of channels, there’s plenty to stream without spending extra
- Simple remote: Incredibly easy to use, this remote features shortcut buttons to popular streaming channels
Rank #4
- Stunning 4K and Dolby Vision streaming made simple: With America’s number 1 TV streaming platform,* exploring popular apps—plus tons of free movies, shows, and live TV—is as easy as it is fun. *Based on hours streamed—Hypothesis Group
- Breathtaking picture quality: Stunningly sharp 4K picture brings out rich detail in your entertainment with four times the resolution of HD. Watch as colors pop off your screen and enjoy lifelike clarity with Dolby Vision and HDR10+.
- Seamless streaming for any room: With Roku Streaming Stick 4K, watch your favorite entertainment on any TV in the house, even in rooms farther from your router thanks to the long-range Wi-Fi receiver.
- Shows on the go: Take your TV to-go when traveling—without needing to log into someone else’s device.
- Compact without compromises: Our sleek design won’t block neighboring HDMI ports, so you can switch from streaming to gaming with ease. Plus, it’s designed to stay hidden behind your TV, keeping wires neatly out of sight
