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To tag a photo in Apple Photos, add a keyword: open the photo, tap Info or swipe up, tap Add Keywords, enter a label, then tap Done. Later, tap Search and look up that keyword. Apple describes keywords as tags or labels for photos and videos.
How to add a keyword tag to an iPhone photo
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Open the Photos app and select a photo or video.
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Tap Info or swipe up on the item to open its information.
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Tap Add Keywords, type a short label, and tap Done. You can add more than one keyword. If the item already has keywords, tap Edit in the keyword field to add another.
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Repeat for other items you want associated with the same label. Use the same spelling each time; Photos does not automatically standardize variations or synonyms.
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Apple’s current steps are documented in its guide to adding keywords to photos and videos on iPhone. Button names or placement can vary by iOS version and language.
How to find photos by keyword
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In Photos, tap Search.
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Enter the keyword and tap the suggested keyword result. Apple marks keyword suggestions with “Aa.” You can also type multiple keywords separated by spaces.
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See Apple’s instructions for searching photos and videos on iPhone for more on search suggestions.
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Tool |
Best for |
How you find it |
|---|---|---|
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Keywords |
Reusable labels across multiple photos or videos, such as a project, theme, or recurring subject. |
Search for the keyword. |
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Captions |
A sentence or detail that gives context to one item, such as who is pictured or why the moment matters. Rank #4
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Search for words in the caption. |
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Albums |
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Open the album or search within it. |
Apple documents searchable captions in its Photos search guide, and albums in its guide to managing and finding photos in albums.
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Manage your keyword list
To add or manage keywords from the keyword list, open Collections, tap the profile control, then choose Manage Keywords. Apple says you can add, favorite, rename, or delete a keyword there. The exact route may differ by iOS version.
When you may not need to add a tag
Photos can also find items using information already attached to them or content it recognizes. Searches may match dates, places, businesses, categories, events, identified people or pets, text in images, and captions. Results depend on what information is available and what Photos recognizes. Apple explains these search capabilities in its search guide and its guide to viewing photo and video information.
Enhanced Visual Search can identify landmarks and points of interest even when a photo or video has no saved geolocation information. Apple says the feature is available starting in iOS 18 and describes privacy-preserving processing for it; see About Enhanced Visual Search in Photos.
Apple Intelligence can support natural-language searches on eligible devices, but availability depends on device, language, and region. It is an optional capability, not a requirement for using keywords.
Quick Recap
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