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To manage automatic store emails, open Store Manager → Store settings → Emails. There you can review sender details and preview customer-facing messages. Order confirmations and other transactional messages are handled by the store; promotional campaigns are a separate, optional email-marketing path.
Open the store email settings
- In your store dashboard, open Store Manager.
- Select Store settings → Emails.
- Review the sender details and open Email previews to see the messages customers receive. Dashboard labels can change as the product is updated.
New stores include the store logo in email messages by default. If you have an existing store, check the email settings to enable it. These previews let you inspect the transactional messages without setting up a marketing campaign.
Set a recognizable sender
Choose a sender name customers will recognize, such as your business or website name, and set the sender email prefix. To let customers reply, use an address connected to a real mailbox rather than one that cannot receive mail.
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A custom sender identity depends on connecting a domain and configuring email authentication. Set up SPF, DKIM, and DMARC records. For a domain managed with the store provider, use Auto-configure; for an externally managed domain, copy the records into the domain provider’s DNS settings and then check their status. DNS propagation can take up to 24 hours after records are added or changed; this is an estimate, not a guarantee.
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Instructions for external domains may vary: some describe manual setup, while others say custom sender configuration requires a connected provider-managed domain and is unavailable for other domains. If your DNS is managed elsewhere, check the live email settings or confirm with support before relying on custom sender setup. Without a connected domain, transactional messages may use a default no-reply address.
Know which messages the store sends and when
Transactional messages are tied to store activity, not newsletter signup. The store can notify its owner about new orders at the contact address in store settings, while customers receive order confirmations and other order updates. Support guidance says confirmations are sent immediately after an order is submitted, but timing can depend on the order type and payment status.
- Shipping updates: A tracking email can be sent after you add a tracking number and URL and enable the shipping email option.
- Appointments and digital downloads: Notifications may be tied to successful payment or the order being marked Paid. Check the relevant order and its email preview if a message has not arrived.
Transactional messages and marketing campaigns are different
| Email path | Purpose | What triggers it | Consent and setup |
|---|---|---|---|
| Transactional email | Order confirmations and updates | Store actions and, for some order types, payment or fulfillment status | Managed in Store settings → Emails; not dependent on marketing opt-in |
| Marketing email | Campaigns and supported automations, such as abandoned-cart or purchase-related messages | Subscriber campaigns or supported ecommerce events | Collect marketing permission at checkout and connect the store with Reach to sync consenting subscribers |
To collect permission, enable the email marketing opt-in checkbox under Store settings → Checkout and make sure the Privacy Policy is included in checkout policies. Reach’s ecommerce integration can sync subscribers who consent and use supported events for automations. A campaign signup is not required for order confirmations.
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When to use Reach for template changes
Reach is a separate option for marketing campaigns and automations. Transactional email template customization is also available through Reach; this feature requires a Reach 500 or higher plan. If your goal is only to send the store’s automatic order messages, start with the built-in email settings and previews instead.
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