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There is no evidence-based formula for getting 100 five-star reviews in a government portal’s first month—and a five-star count alone cannot show whether a public service works well. The practical goal is to make the service genuinely useful, offer an appropriate optional feedback route, and act on what people report. First clarify what “reviews” means: feedback submitted directly to the portal, an app-store rating, and a third-party review are different channels with different rules.
What should “100+ five-star reviews” measure?
Do not treat a review target as proof of service quality or promise that it is achievable. The available government guidance sets out service-design and feedback practices; it does not establish a benchmark for the number of first-month reviews, a likely star rating, or a submission rate.
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Separate the measures before setting goals:
- Feedback volume: how many people chose to submit a response.
- Star score: how respondents rated their experience, if the chosen channel supports ratings.
- Service performance: whether people can complete the task, where they encounter problems, and whether reported issues are resolved.
A large number of positive ratings may reflect the views of people who chose to respond; it does not, by itself, represent all users or explain why others abandoned the task. Track service completion and usability alongside feedback, and do not build the process around obtaining positive ratings.
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Start by identifying the channel your agency is authorized to use: a service feedback form, an app-store rating, or a third-party review site. These are not interchangeable. The title does not identify a country, agency, portal type, or platform, so local policy and platform rules must be checked before asking for public reviews.
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For a UK service hosted on GOV.UK, Department for Education guidance says to use the GOV.UK feedback page. It describes feedback as optional and reactive input about something a user has independently experienced, rather than user research to understand users’ needs and behaviour (Department for Education guidance, last reviewed 1 June 2026).
That distinction matters: feedback lets people report an experience they have had; user research is a deliberate way to learn how users behave and what they need. Neither should be treated as a substitute for the other. In the UK context, the GOV.UK proposition also says that government-owned content and products must go on GOV.UK and meet a proven user need (Government Digital Service, updated 8 December 2023).
Place the prompt where it fits the service journey
For transactional services
Ask at the end of the transaction, after the user has had a chance to complete the task. The UK Department for Education guidance recommends this placement for transactional services and directs GOV.UK-hosted services to its feedback page. Make the request optional and keep it separate from anything users must do to receive a service.
For non-transactional services
Choose a point that makes sense for the information or task. A prompt should appear after the user has had a reasonable opportunity to use the relevant part of the service, not as an interruption that obscures content or blocks progress. Follow the design pattern and rules that apply to the service’s jurisdiction and platform; the guidance does not establish one universal placement for every portal.
For services covered by Indian guidance
India’s Guidelines for Indian Government Websites and apps call for online feedback forms and a process for timely responses to feedback and queries (National Informatics Centre guidance). This is India-specific guidance, not a universal requirement; agencies elsewhere should use their own applicable standards.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Improve the service before asking for ratings
Feedback collection cannot compensate for a confusing or inaccessible service. The GOV.UK Service Standard recommends frequent usability testing with actual and potential users, a simple user journey, and a consistent experience across touchpoints (Make the service simple to use).
Before launch or a feedback campaign, check whether people can complete the real task across the conditions they are likely to use:
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- Check accessibility so people with disabilities can use the service, not just reach its landing page.
- Test mobile behavior and simplify the administrative process before digitizing it. The OECD toolkit warns that digitizing an inefficient process can reproduce its inefficiencies, and recommends mobile-friendly design (OECD, 2023).
- Review privacy and security, simplicity, and language access. These are among the client-centric service dimensions in the Government of Canada’s Guideline on Service and Digital (Treasury Board of Canada Secretariat).
- For an Indian government website, consider the Government of India’s Website Quality Certification scheme when assessing quality (STQC).
Close the feedback loop
Collecting responses is only useful if the agency can review and act on them. Set an internal process to route reports to the people responsible for the service, identify recurring problems, and respond where appropriate. Tell users what the form is for and how their feedback will be handled; do not imply that submitting it guarantees a personal reply or a change unless that is actually the agency’s process.
Use recurring issues to prioritize service fixes, then check whether the revised journey works better. A feedback form captures voluntary reports, not a representative account of every user’s experience, so pair it with usability testing and operational measures rather than treating ratings as the whole picture.
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