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A useful internal-link structure should help readers move between related pages without forcing every page into a rigid silo. In the case described in the available excerpt for Adil Sadqi’s article, an eight-post series had no links connecting its posts to one another or to the rest of the site, while a group of AI video-tool reviews formed only a partial triangle of links. The excerpt does not establish what changes followed or whether they improved performance.
What was missing from the original structure?
The reported gap was not simply that some pages lacked links. The eight-post series was isolated in both directions: its posts did not link among themselves, and they did not connect to the wider site. Separately, a set of AI video-tool reviews linked in a triangle rather than forming a complete set of lateral connections. Those details come from a search excerpt for Adil Sadqi’s exact-title article; the page itself was not available, so no further site-specific changes or outcomes can be verified.
That distinction matters. A cluster can look organized in a category list or URL pattern while still leaving readers without a useful route between pages. Internal links should express relationships that help someone continue, compare, or return to the broader topic.
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A silo can give a site a clear hierarchy: a broad topic page leads to supporting guides and reviews, and those pages reinforce the topic. But a strict rule that pages may link only within their silo can block a relevant next step. Ahrefs describes the tradeoff and recommends a hierarchical structure that still permits contextual links between related topics: SEO silo structure: why it makes no sense (and what to do instead).
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For example, a review may belong to one product category while still being useful beside a guide on a shared feature or workflow. The right question is not “Are these pages in the same silo?” but “Would this link help the reader, and is the relationship clear?” A cross-silo link is useful when it serves that purpose; a link added merely to increase link counts is not.
Build a hub structure that supports real reader journeys
Connect the hub to important supporting pages
Choose a broad topic page that genuinely helps readers orient themselves, then link it to the supporting reviews or guides readers are likely to need. A hub should make important pages discoverable, rather than acting as a decorative category page with no practical navigation.
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Give supporting pages a route back
Each important child page should link back to its hub when that return path helps readers understand the wider topic or continue browsing. The hub-to-child and child-to-hub pattern makes the relationship legible in both directions.
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Link related supporting pages selectively
Connect reviews or guides when the next page is a natural continuation—for example, when a reader may want to compare closely related tools or investigate a shared capability. Do not turn this into a rule that every review must link to every other review. A complete-looking mesh can become noisy if the links do not reflect useful relationships.
Use anchors that explain the destination
Link text should tell readers what they will find rather than relying on vague wording such as “click here.” Ahrefs discusses how anchor text and a page’s position within a site help search engines understand relationships; SEOJuice also reproduces guidance attributed to Google Search Central that descriptive anchor text can help people navigate and help Google understand the destination. The latter is a secondary source, not an independently checked Google page: How to audit your content silos for SEO.
How to audit an existing cluster
Audit the links that actually exist, not just categories or URL paths. The following checks reflect the hub-and-spoke and crawlability approach described by SEOJuice.
- List the intended hub and supporting pages. Define which page provides the broad overview and which pages support it with reviews, comparisons, or guides.
- Check discovery paths. Verify that each important page can be reached through a crawlable internal link, rather than assuming that a category assignment alone provides a useful route.
- Check return links. Confirm that supporting pages link back to the hub where that helps explain the broader topic.
- Inspect lateral links. Look for related supporting pages that would make a reader’s next step easier, including relevant pages across category boundaries. Remove or avoid links that do not fit the surrounding context.
- Review anchor text and context. Make sure the link accurately describes its destination and appears where the relationship makes sense.
- Find orphan and near-orphan pages. Identify pages with no meaningful inbound route or only a weak, indirect path. Decide whether each belongs in the intended structure.
- Reassess outdated or off-topic pages. Depending on their role, move them, rewrite them, consolidate them, or remove them from the structure.
- Repeat after meaningful changes. Revisit the links after substantial publishing or site-structure changes, since new pages and changed page roles can create new gaps.
Choose contextual links over a forced mesh
The choice is not between perfect silos and linking everything to everything. A within-silo-only policy can conceal a relevant next step; indiscriminate cross-linking can weaken navigation and make destinations harder to judge. A contextual hub structure preserves the site’s hierarchy while allowing selected links wherever the topical relationship and reader journey justify them.
| Approach | Reader usefulness | Discovery and structure | Best fit |
|---|---|---|---|
| Rigid, within-silo-only links | Can make related material across categories harder to find. | May preserve a narrow hierarchy, but does not by itself ensure useful routes between pages. | Only when the silo boundary reflects a real distinction and cross-links would not help readers. |
| Contextual hub structure with selected cross-silo links | Supports a natural next step when pages are genuinely related. | Connects important pages while retaining hubs, supporting pages, and clear destinations. | When readers benefit from links between adjacent topics, reviews, or guides. |
The case excerpt does not report whether the described site changed its links or what happened afterward. It therefore supports identifying the structural gaps, not claiming that a particular fix increased rankings, traffic, or AI citations.
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