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Choose Synthesia if your team can work within its published editor-and-guest limits or needs the SAML/SSO and live collaboration it lists for its custom Enterprise plan. Choose HeyGen if you want a published Business tier with a shared workspace, team management, draft comments, centralized billing, and SSO. Before committing, compare your actual creator and reviewer roles, monthly video and translation workload, language review needs, governance requirements, and regional checkout total—not just avatar features or a headline price.

Compare published plans and prices by region

Prices and included usage can change and may vary by region. The figures below are the providers’ listed prices checked on October 4, 2026; confirm the relevant plan page and checkout total before purchase. HeyGen’s UK and US Business listings are localized presentations, not directly comparable currency quotes.

Provider and plan Listed price and billing Published usage or team details
Synthesia Basic $0 10 minutes of video monthly plus 500 credits, according to Synthesia’s pricing page.
Synthesia Starter $29/month billed monthly; $18/month equivalent when billed yearly 1,250 credits monthly and roughly 12 additional minutes of typical video, according to Synthesia. Actual use varies with video content and other features that consume credits. The page lists one editor and three guests.
Synthesia Pro $89/month billed monthly; $64/month equivalent when billed yearly The page lists one editor and five guests. Paid-plan credits can also be used for dubbing and surveys.
Synthesia Enterprise Custom pricing Custom editor and guest counts, credits tailored to teams, SAML/SSO, live team collaboration, and onboarding are listed by Synthesia.
HeyGen Free £0 on the UK-localized page See the localized HeyGen pricing page for its current included usage.
HeyGen Creator £21/month on the UK-localized page See the localized pricing page for current plan limits and features.
HeyGen Pro £37/month on the UK-localized page See the localized pricing page for current plan limits and features.
HeyGen Business £111/month on the UK-localized page; a separate US-dollar Business page lists $149/month plus $20 per additional seat The UK listing includes 1,500 credits, videos up to 60 minutes, 4K export, additional seats at $20 each, workspace collaboration, draft comments and editing, team invitations and management, SSO, centralized billing, and integrations. Confirm availability and exact terms for your region.
HeyGen Enterprise Contact sales on the UK-localized page Terms and pricing require a sales quote.

Synthesia’s paid plans use shared credits across video and other features such as dubbing and surveys; HeyGen’s Business page specifies credits and video-duration limits. Do not treat credits as interchangeable with minutes. Estimate a typical month of finished video, dubbing or translation, and regenerations, then confirm with each provider how that workload consumes its allowance.

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Match collaboration features to who will create and review

Count the people who need to edit separately from those who only need to review or view. Synthesia lists one editor with three guests on Starter and one editor with five guests on Pro; Enterprise editor and guest counts are custom. Its Enterprise description advertises live collaboration. These published counts do not, by themselves, establish exactly what each role can do in every configuration.

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HeyGen Business lists a shared workspace, invitations and team management, draft comments and editing, centralized billing, and seats for additional users. Ask how permissions work in the workspace you would buy: who can edit a video, comment, approve, invite teammates, or only view it. Compare the answer with your approval process, rather than equating every guest or seat with an editor.

Check localization against your real scripts

HeyGen says its Business offering supports translation into 175+ languages and advertises proofreading. Its pricing page also lists translation script editing and proofreading on paid tiers. Those are provider claims, not independent evidence of quality for every language or use case.

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Test a representative script in the languages your team actually publishes. Have fluent reviewers check terminology, pronunciation, captions or translated text, and whether the delivered video is suitable for your audience. Include revisions in your workload estimate: a translation workflow that needs substantial manual correction may change both turnaround time and credit use.

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Map security and integrations to your organization’s requirements

Synthesia’s public Enterprise description lists SAML/SSO, SOC 2, and GDPR compliance. HeyGen Business describes SSO, custom roles, pooled usage, centralized admin controls, and integrations including Zapier, HubSpot, Make, and n8n. These published descriptions are a starting point, not a substitute for checking the exact contractual and technical requirements your organization applies.

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Before selecting a plan, compare each provider’s available identity controls, roles, data handling, procurement terms, and integrations with your internal requirements. If SSO or a particular integration is mandatory, confirm its availability and scope in the specific plan and region you would contract for.

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Choose around the team’s main video job

HeyGen identifies marketing, learning and development, sales, localization, and internal communications as business applications. Synthesia highlights roleplay training and surveys alongside AI video. These use cases point to different evaluation criteria: a localization team should test translation and review, while a training team may care more about repeatable lessons, roleplay, and learner feedback.

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Neither provider’s published claims establish a universal quality winner. Run the same representative task in both services—using the same script, target language, reviewers, and approval steps—and compare the finished output and the work required to reach it.

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A practical selection checklist

  1. Forecast monthly usage. Estimate finished video length, dubbing or translation volume, and likely regeneration. Ask each provider how the estimate maps to its credits and limits.
  2. List roles and headcount. Separate editors, reviewers, approvers, and viewers; verify the permissions and seat costs for the configuration you need.
  3. Test a representative script. Use a priority language and have a fluent reviewer assess terminology, pronunciation, and the review workflow.
  4. Check governance needs. Confirm identity controls, admin roles, data handling, procurement terms, and integrations against your organization’s requirements.
  5. Compare regional checkout totals. Keep currency and billing period explicit, and confirm what the quoted price includes.
  6. Run the same workflow in each product. Include creation, review, edits, and approval so the comparison reflects the team’s actual process rather than an avatar demo.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.