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MTA Digital uses Clockify to record time by project and team member, review project costs and income, and compare scheduled hours with actual time entries to inform capacity and hiring plans. The account comes from Clockify’s undated customer story and describes the company’s reported workflow, not an independently verified measure of business results.
How MTA Digital organizes time and project data
Clockify describes MTA Digital as a performance-marketing agency using a “teal” approach, which the story explains as distributed authority and self-managed teams. Its account features Office Manager Justyna Wasielewska and COO Mateusz Mikołajczyk. Clockify’s undated story lists the agency as having 70+ employees; that is the figure on the story, not a verified current headcount. It identifies unexpected staff shortages and limited transparency as challenges.
In the reported workflow, employees log time against projects. MTA Digital uses Clockify Projects and Reports to see hours by project and team member, while controlling which data team members can view. The story also says the agency records billable and non-billable hours and sets cost rates.
How reports support project profitability analysis
MTA Digital combines time and cost information with project income to examine project performance. Wasielewska says the combined view helps the agency analyze efficiency, manage teams, understand the business, and identify which projects generate the most income. The case story describes this as an operational use of reporting; it does not publish a quantified increase in profitability or efficiency.
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For agencies considering a similar workflow, the key is to connect the numbers consistently: time entries need to be assigned to the relevant projects, and cost rates and project income need to be available for the comparison. The story reports MTA Digital’s use of these data points but does not specify its accounting rules or reporting configuration.
How scheduled hours inform capacity and hiring estimates
The story says MTA Digital assigns planned hours to tasks and compares scheduled time with recorded time. It uses the Clockify Team report to review hours tracked per team member and project. Wasielewska says estimating each specialist’s monthly availability alongside project demands helps the agency assess whether, and how many, new specialists it may need in coming months.
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This is a planning input rather than a published forecasting result: Clockify’s account gives no measured forecast accuracy or independent evaluation of the staffing decisions. The practical value described is visibility into expected workload and logged time, which managers can use alongside their own judgment.
How MTA Digital connects Clockify to Google Sheets
Wasielewska identifies a custom connection between Clockify’s API and Google Sheets using Google Scripts as the integration most useful to MTA Digital. Mikołajczyk says the connected process supports project profitability analysis, client reporting, and payroll. The customer story does not provide the scripts, data schema, or security configuration, so it does not establish exactly how the integration is implemented.
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The story also names Clockify’s Chrome plugin and integrations with Asana, Google Calendar, and Gmail among features MTA Digital values. Clockify’s undated page says the service integrates with over 100 apps; that figure is the vendor’s report on that page, not a timeless or independently checked count. The story does not say that MTA Digital uses every listed integration.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What the case study does—and does not—show
The story provides a concrete example of using time tracking as part of project reporting and workforce planning at a performance-marketing agency. Its evidence is an account published by Clockify, with comments from two named MTA Digital employees. It does not establish that Clockify alone caused better profitability, more accurate hiring decisions, or more accurate payroll, and it does not compare Clockify systematically with other tools.
For readers assessing whether this workflow fits their own agency, useful comparison criteria include project and team reporting, billable-time and cost analysis, visibility controls, API flexibility, and whether planned-versus-logged hours fit the organization’s planning process. These are criteria suggested by the reported workflow, not proof that Clockify outperforms alternatives. Read Clockify’s MTA Digital customer story for the company’s full account.
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