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There is no verified global lifetime sales total for Samsung’s BTS Edition phone. The clearest reported result is that the South Korean preorder package of the Galaxy S20+ BTS Edition and Galaxy Buds+ BTS Edition sold out within an hour on June 19, 2020. A separate Korean report attributed an estimate of 100,000 Galaxy S20+ BTS Edition phones in South Korea to the country’s three mobile carriers; Samsung did not publish that figure as an official global tally.
What sales figures are available?
| Figure | What it measures | Source and qualification |
|---|---|---|
| Sold out within one hour | South Korean online preorders for the Galaxy S20+ BTS Edition and Galaxy Buds+ BTS Edition package | Yonhap reported on June 19, 2020, citing Samsung. The report did not state how many packages were available or sold. Yonhap News Agency |
| 100,000 units | Estimated South Korean volume of the Galaxy S20+ BTS Edition phone | A June 19, 2020, Herald Business report carried by Daum attributed the estimate to the three mobile carriers. It also noted Samsung had not disclosed limited-edition phone sales volume. This is not an official Samsung global sales figure. Herald Business via Daum News |
| No verified total stated | Global lifetime sales of the phone | The cited contemporary sales reports provide no audited or official global unit total. |
The figures are not interchangeable. The sellout describes the speed at which a preorder allocation was claimed; it does not reveal the allocation size. The 100,000 figure is a carrier-attributed estimate for South Korea, not a count of global sales. They should not be added together.
Which Samsung and BTS products were involved?
Galaxy S20+ BTS Edition
Samsung announced the Galaxy S20+ BTS Edition in June 2020. It had a purple glass-and-metal exterior, BTS imagery and purple-heart details, BTS-inspired software themes, and access to the Weverse fan-community platform. Samsung’s Korean launch announcement said the phone package included BTS stickers and collectible photo cards. The Korean announcement described LTE and 5G versions; Samsung’s US announcement promoted the 5G version. Samsung Newsroom Korea Samsung Newsroom US
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The matching Galaxy Buds+ edition and its charging case used purple coloring, BTS branding, and a purple-heart motif. The Korean launch also identified a special wireless charger and case among promotional or package items; that does not mean every secondhand phone listing includes them. Samsung Mobile Press
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When and where did the collaboration go on sale?
Samsung Korea published its announcement on June 15, 2020, and listed July 9 as the official South Korean release date. It described advance purchase and preorder channels including Samsung Korea, mobile carriers, Samsung Digital Plaza, and Weverse Shop. Samsung’s US announcement listed a June 19–July 8 preorder window for the unlocked US phone and earbuds. These were market-specific launch schedules, not universal dates. Samsung Newsroom Korea Samsung Newsroom US
What did the Korean launch package cost?
Samsung Newsroom Korea announced a 2020 South Korean price of 1,397,000 won for the phone and 220,000 won for the earbuds; the combined phone-and-earbuds package was listed at 1,584,000 won. These are historical launch prices, not current resale values. Samsung Newsroom Korea
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What the sellout does—and does not—tell you
- It indicates demand for the available preorder allocation. Samsung’s reported one-hour sellout is a concrete sign that the South Korean package allocation was claimed quickly.
- It does not establish a unit count. Yonhap’s report supplies the timing, not the number of devices or packages in the allocation.
- It does not establish worldwide demand or lifetime sales. A regional preorder event cannot be treated as total sales across markets or over the product’s lifespan.
- It does not establish that BTS fans generally bought the phone. The reports do not provide buyer demographics or a conversion rate from fanbase size to purchases.
Bottom line on BTS Samsung phone sales
The most defensible answer is that Samsung has no verified global lifetime sales total in these reports. The South Korean preorder package sold out within an hour in June 2020, while a separate contemporary report put domestic phone volume at an estimate of 100,000 units attributed to the three carriers. Those results show a rapid preorder sellout and a reported domestic estimate—not a confirmed worldwide sales figure.
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