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Brainlabs says it uses Clockify to track time across more than 1,000 employees and give managers better visibility into client work, projects, and staffing. Clockify’s customer story also labels the agency as having 900+ employees; those are two separate figures reported on the same vendor-hosted page, not a single reconciled headcount.

What Brainlabs says it needed from time tracking

Clockify describes Brainlabs as an AI-powered media agency serving growth-oriented advertisers. The customer story identifies digital marketing as its industry and lists its company size as 900+ employees. Brainlabs’ reported challenges were manual time tracking and limited visibility into projects and resources.

The agency says it previously tried to build its own time-tracking solution, then returned to Clockify. The account does not explain why the in-house effort was abandoned or provide a product-by-product evaluation.

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How Brainlabs says its employees track time

Timesheets are described as the agency’s most-used Clockify feature. Employees often enter their hours at the end of the day. The story also describes three other methods: a live timer, a shared-device kiosk, and automatic tracking of time spent in apps or websites.

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Timesheets for end-of-day entry

Timesheets let employees record hours after the work is done, rather than requiring them to start and stop a timer throughout the day. That is the method the customer story says Brainlabs uses most often.

A timer for live tracking

Employees can start a timer at the beginning of a shift. This is a different workflow from entering hours later; the story does not report comparative accuracy or adoption results between the methods.

A kiosk for shared-device work

Clockify’s kiosk option lets people record time from a shared device. The customer story lists it as one of the agency’s tracking methods but does not say which teams use it or how frequently.

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Automatic app and website tracking

The auto tracker records time spent in apps or websites. Whether this method is suitable depends on the work and the organization’s tracking practices; the case study does not give detail about Brainlabs’ settings or employee policies.

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How Clockify reporting fits into the agency’s work

David Maundrell, a senior manager at Brainlabs, says the agency connects Clockify reporting data to an API to create custom reports: “It’s super easy to connect an API, get the data out, and set up custom reporting.”

Maundrell describes using the resulting information to consider client needs, product effectiveness, time-tracking levels, and team resourcing. He says: “We know which clients need attention, what products are more or less effective, who’s tracking too little or too much time, where our teams under- or over-resourced, are there any areas of concern across the business, and so on.”

These are Brainlabs’ reported uses and assessments, not independently measured productivity outcomes. The customer story supplies no quantified productivity result or independent study showing that Clockify caused a particular business improvement.

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What the employee figures mean

Clockify’s undated customer story gives two distinct scale statements:

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  • 900+ employees: the company-size label on the customer-story page.
  • Over 1,000 employees tracked: a separate statement in the story about Clockify usage.

The page does not explain the difference between these figures, so they should not be treated as equivalent headcount measurements.

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What this case study can—and cannot—tell you

The account is useful for understanding the kinds of workflows a large agency says it uses: end-of-day timesheets alongside timer, kiosk, and app/site tracking, with reporting data connected to an API. It does not establish that one method is more accurate or effective than another, nor does it independently verify the stated benefits.

When evaluating an agency time-tracking setup, match the workflow to the work: consider whether people can enter time at day’s end, need a live timer, work from a shared device, or have a legitimate use for app/site tracking. Also consider whether reporting can answer the operational questions managers actually have, such as project progress, client time, and team capacity.

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Clockify’s integrations page describes a broader connected-workflow offering, including a browser extension that adds a timer button inside other web apps and integrations such as QuickBooks, Xero, Jira, Google Calendar, Outlook, and Zapier. These are examples of Clockify’s listed integrations; the Brainlabs story does not identify which, if any, the agency uses.

Sources

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