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To connect Google Ads to the site, copy the Google Ads tag ID—Google’s instructions specify an ID beginning with AW-—then add it in the builder at More → Integrations → Google Tag, save, and publish. Enable a cookie banner for conversion tracking.
Before you start
This procedure is for the website builder in manual mode. Prerequisites: an active Google Ads account, at least one campaign, and the unique tag ID for the account or setup.
Find the Google Ads tag ID
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In Google Ads, go to Tools → Data Manager, or find Google Tag under Setup.
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Copy the Google Ads ID beginning with
AW-. Other supported Google Tag formats includeG-andGT-, but Google Ads lookup instructions direct you to copy theAW-ID.
Add the tag and publish the site
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Open your website in the builder and select More → Integrations.
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Find Google Tag, paste the ID, and select Save changes.
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Select Publish in the top-right corner to make the integration live.
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Enable a cookie banner for conversion tracking. This is setup guidance, not a determination of which consent requirements apply to your visitors.
Choose the right integration and conversion method
Google Tag versus Google Tag Manager
These are separate integrations, not interchangeable fields. Use the Google Tag field for the Google Ads tag ID. If deploying tags through Google Tag Manager, use the separate Google Tag Manager integration and its GTM- container ID; save and update the site through that integration’s workflow. Do not paste a GTM- ID into the Google Tag field.
Page views versus actions and transaction details
Google Ads says URL-based conversion setup is suitable for simple page-load tracking. For button clicks, dynamic values such as purchase amounts, or transaction IDs, Google says to use code-based conversion setup. Adding a base tag in the builder does not by itself configure those event-specific details.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Check for duplicate conversion reporting
Before adding another tag, check whether the site already has one installed. Google warns that third-party CMS tagging without checking for an existing tag can result in double-tagging and duplicate conversion reports.
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