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Ghost examples are most useful as design references, not as a performance ranking. The sites below show different ways to organize news, newsletters, creator publishing, and business content. The source article’s contents list names 21 examples, but its body also includes Snipette, so this gallery covers the 22 named sites without treating “best” as an objective ranking.
What Ghost is—and what these examples can show
Ghost is a publishing platform for websites, articles, email newsletters, and paid subscriptions. Its official product overview describes customizable themes, custom design, signup forms, memberships, audience analytics, and integrations. Those capabilities make it relevant to editorial publications, independent writers, and businesses publishing content. Ghost’s product overview describes the vendor’s offering; it is not independent evidence of performance.
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The examples below are drawn from Colorlib’s gallery, which describes visible design choices rather than reporting controlled usability, conversion, or speed tests. Treat the observations as ideas to inspect and adapt, not proven formulas. Colorlib’s Ghost website examples
Ghost website and blog examples
1. Kickstarter Updates
Kickstarter’s main platform is not Ghost-powered; the source identifies its Updates/News section as the relevant example. Colorlib describes a restrained header and footer, featured content, and a four-column image grid. That separation is a useful reminder to check which part of a larger brand’s web presence is actually the example.
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2. SAVEE
SAVEE uses a minimalist header and a boxed layout, keeping the visual frame contained around the content. This approach can suit a site that wants the work itself to take priority over complex navigation.
3. Whitepaper
Whitepaper is one of the editorial and publishing examples in the gallery. Inspect how its content presentation fits the publication’s subject and audience before borrowing its structure for a different kind of site.
4. Tangle News
Tangle News is described with a floating subscription button and day/night mode controls. Together, those features illustrate two distinct decisions: keeping a newsletter action available while browsing, and giving readers control over the display theme.
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5. Quillette
Quillette’s prominent newsletter form makes email signup a highly visible part of the page. A form’s placement communicates its importance, but the source does not establish that this design increases subscriptions.
6. Yardeni QuickTakes
Yardeni QuickTakes puts an opt-in above the fold and includes a day/night mode control. This is a reference for publishers who want signup to be immediately discoverable while also offering a display preference.
7. Overwrite Media
Overwrite Media features a prominent subscription section. Compare its placement with the amount of space given to editorial content: a call to action should be easy to find without obscuring the material readers came to see.
8. HNGRY
HNGRY is another publication example in the gallery. Use it as a prompt to examine how a publication’s visual identity, category structure, and article previews work together, rather than assuming one layout fits every editorial niche.
9. Creator Science
Creator Science represents creator-focused publishing. For a site in this category, consider whether the homepage makes the creator’s subject matter, recent work, and newsletter proposition understandable at a glance.
10. The Browser
The Browser prioritizes content over its header. That is one way to reduce the visual weight of site chrome and help returning readers get to the publication’s offerings quickly.
11. Welcome To Hell World
Welcome To Hell World uses a dismissible announcement bar and infinite scrolling, according to Colorlib. These are interaction choices, not universal defaults: an announcement can be useful when temporary, while continuous loading may make it harder for readers to locate a particular item.
12. The Berkeley Scanner
The Berkeley Scanner combines multiple menu levels with a magazine-like layout. Its example is relevant when a publication has enough sections to need deeper navigation; check that those levels remain understandable on smaller screens.
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The Maple is included among the gallery’s publication examples. Review it for the relationship between its editorial hierarchy and content density, especially if your own site will publish several kinds of material.
14. The Diff
The Diff offers another reference for a content-led publication. Compare how its story presentation supports the cadence and format of its publishing, rather than copying visual details without the same editorial needs.
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15. BLAG
BLAG is one of the named Ghost site examples. It can be useful to compare its overall presentation with more newsletter-forward or news-oriented sites in this gallery.
16. Maker Stations
Maker Stations appears in the gallery as a business and maker-oriented example. Consider whether a site serving a focused community needs prominent topic navigation, a clear archive, or a direct route to its newsletter.
17. Buffer Blog
Buffer Blog shows a business-blog context among the examples. When adapting a company blog, assess how the site balances informational articles with company identity and navigation to other resources.
18. The DESK Magazine
The DESK Magazine is a magazine-style reference. Its inclusion is a reminder to consider the reading experience across a publication’s archive, not only the visual impact of its homepage.
19. The Lever
The Lever is another editorial publication example. Compare its presentation with other news sites to identify which choices reflect its particular audience and subject rather than a generic template.
20. 404 Media
404 Media provides a further news-publication reference. For a newsroom-style site, inspect the prominence of recent stories, the distinction between sections, and how clearly readers can move between articles.
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21. Platformer
Platformer uses a straightforward header and a single-column news presentation, as described by Colorlib. A simpler navigation and column structure can make an ongoing stream of reporting easier to scan.
22. Snipette
Snipette is described as an independent digital magazine with generous spacing and thoughtful typography. It appears in the article body but not its contents list, which is why the gallery’s number of named examples does not match the title’s stated count.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How to choose a design direction for your own Ghost site
Rather than selecting a site to imitate wholesale, use a shortlist to test how well an approach fits your publishing goals. Compare a few examples against the same practical questions:
- Publication type: Is the site a news publication, creator newsletter, magazine, or business blog?
- Navigation complexity: Does it need a simple header or several levels of sections?
- Content density: Can a reader scan the homepage and understand what is available?
- Subscription prominence: Is signup visible at the right moment without competing with the content?
- Mobile readability: Are menus, forms, typography, and article layouts workable on a narrow screen?
- Customization needs: Can a theme deliver the desired layout, or will the design require custom work?
Ghost’s product materials describe theme customization and custom design routes. Its developer documentation covers hosted Ghost(Pro), Ubuntu installation, local and Docker setup, migration, theme development, APIs, and headless front ends. The appropriate route depends on whether you want a managed publishing setup or control over installation and development. Ghost developer documentation and Ghost product and hosting information.
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Ghost provides a publishing product alongside developer resources, so the answer depends on how much customization and infrastructure a beginner expects to handle. Writing and managing a publication through a hosted setup is a different task from installing Ghost on a server, building a theme, or creating a headless front end. Ghost’s documentation covers those distinct paths, but the example gallery does not test how easy any of them are for new users.
Can you customize a Ghost website?
Yes. Ghost’s official product overview describes customizable themes and custom design, and its developer documentation includes theme development and headless options. A ready-made theme may cover common layout needs; a distinctive or highly specific design can require development work. The showcased sites should be treated as visual references, not proof that every detail is available in a default theme.
Does Ghost support SEO?
The official materials linked here establish Ghost as a website and publishing platform and document its development options, but they do not provide a comparative SEO assessment or guarantee search performance. A design example alone cannot demonstrate SEO results. Evaluate the current product and documentation for the specific technical and editorial SEO features your site requires.
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