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To view customer segments in Bluehost AI Store, open the Bluehost Portal, go to the relevant site’s Sell Online plan, select Manage Store, then choose Customers → Segments. The list shows available groups and how many customers belong to each; opening a group reveals customer and purchase details.
Open the Segments page
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Log in to the Bluehost Portal and select Websites in the left menu.
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Find the Sell Online plan for the website you want to manage. If you have multiple websites and the plan is not visible, select Load More.
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Select Manage Store to open the Bluehost AI Store Dashboard.
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In the dashboard’s left menu, choose Customers, then open Segments.
The Segments list displays the available groups and the customer count for each.
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What a segment shows
Bluehost describes customer segments as “automatically or manually created groups of customers that share common attributes” in its official customer-segments guide. The guide gives VIP, Repeat, New and At Risk as examples, but does not specify the rules or thresholds used to assign customers to them. Treat these as labels, not as published definitions of spending, order frequency or inactivity.
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Select a segment to see the customers in it, including contact information, purchase history, total orders, revenue and spending data. Bluehost also describes lifetime-value tracking as a broader dashboard capability in its AI Store overview; it does not establish that lifetime value appears on every segment detail page.
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Use the information to guide customer engagement
The segment details can help you decide which customers to focus on and what behavior to review. Bluehost suggests uses such as targeted promotions, rewards for loyal customers, and re-engagement for inactive customers. These are vendor-recommended applications, not documented performance guarantees.
| Goal | What to review | Possible action |
|---|---|---|
| Encourage repeat purchases | Orders, revenue, spending and purchase history | Consider a focused promotion for a relevant customer group. |
| Recognize loyalty | Customer purchase history and order activity | Consider a reward for customers you identify as loyal. |
| Re-engage customers | Changes in customer activity and purchase behavior | Consider a campaign aimed at customers who appear inactive. |
The documentation does not say whether a campaign can be sent directly from a segment view, or explain how to define or edit segment criteria. Use the page to inspect the customer data; do not assume the segment label itself reveals a specific threshold or that the dashboard sends the promotion for you.
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Review segments as customer behavior changes
Bluehost recommends reviewing segments regularly and monitoring changes in customer activity and behavior. You can also consider multiple segments when planning more focused promotions or discounts, and use purchase trends to inform product recommendations. The AI Store setup guide describes the Customers tab as a place to view existing customers and create or edit customer profiles.
AI Store is presented by Bluehost as a centralized dashboard for managing a WooCommerce-powered online store from the Bluehost Portal. Customer management sits alongside tools for products, orders, promotions and other store operations, as described in the product overview.
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