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Epic First Run offers eligible games and apps 100% of their net revenue for the first six months of exclusivity on the Epic Games Store. It is an opt-in revenue-share deal, not a guarantee of sales—and “100%” refers to net revenue under Epic’s terms, not every dollar customers spend before adjustments.
What Epic First Run offers
Epic First Run is an opt-in program for developers and publishers with registered Epic Games developer accounts. For an eligible product, Epic says it returns 100% of net revenue from user spending during the first six months of exclusivity on the Epic Games Store. The current eligibility and program terms are in Epic’s First Run FAQ.
The six-month period requires the product to be exclusive to PC stores. In practical terms, a developer gives up launching that product on other PC storefronts during the term in exchange for the higher share on Epic. The program does not promise a minimum payment or a particular number of sales.
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Participation is voluntary, but the product must meet Epic’s eligibility rules:
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- It must be a new release that has not previously launched on another third-party PC store.
- It must not have appeared in a subscription service available on another third-party PC store.
- It cannot already be covered by a pre-existing Epic exclusivity deal.
- It must remain exclusive to PC stores for its first six months on Epic.
Announcing a planned release on other stores does not by itself rule a product out: Epic says it may still qualify if it launches first on Epic and remains exclusive to PC stores during the six-month term. Developers can register, configure, test and distribute products using self-service tools in the Epic Developer Portal.
What “100% of revenue” means
The program’s 100% share applies to net revenue from user spending, as Epic describes it. It should not be read as 100% of gross customer spending with no deductions or adjustments. Epic’s program page does not establish an individual product’s sales or earnings in advance.
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Epic also lists home-page and collection-page placements, editorial opportunities, self-service discounts, seasonal sales, a weekly discount program, Epic Rewards for players, and waived Unreal Engine royalties on payments processed by Epic. These are program features and opportunities, not a guarantee that a particular game will receive a specific placement or achieve a commercial result.
What happens after the six-month exclusive term
When First Run ends, Epic removes the exclusive tag and the product returns to Epic’s standard revenue-share terms. Under the current standard terms, Epic gives the developer or publisher 100% of net revenue up to $1 million per product per calendar year, then applies an 88%/12% split above that threshold. The threshold is per product, resets on January 1 and applies regardless of when the First Run term ends. See Epic’s revenue-share information.
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Epic announced that its revised standard share took effect retroactively from June 1, 2025, for payments it processes; the announcement also retained First Run as the opt-in route for launches seeking six months of exclusivity. Read Epic’s announcement.
| Period or threshold | Developer/publisher share | Epic share |
|---|---|---|
| First six months for an eligible First Run product | 100% of net revenue under program terms | 0% of net revenue under program terms |
| Standard terms, up to $1 million net revenue per product per calendar year | 100% | 0% |
| Standard terms, above that threshold in the calendar year | 88% | 12% |
The First Run term and the standard calendar-year threshold are separate mechanics: completing an exclusive period does not reset the $1 million threshold. A developer modeling the deal should account for the date the term ends and the product’s net revenue already counted in that calendar year.
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How to decide whether the exclusivity trade-off makes sense
Compare revenue share with expected reach
The larger share is valuable only in relation to the sales a product could generate. A developer should compare Epic’s offer with the audience access, storefront presence and release plans available through other PC stores. Epic cites a global user base and supported languages, but platform-wide figures cannot predict how a particular game will perform.
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Six months without availability on other PC stores may affect launch timing, audience expectations, community plans or agreements already made with partners. Prior releases on third-party PC stores, qualifying subscription-service appearances, or an existing Epic exclusivity deal can make a product ineligible.
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Model the post-term share
Do not treat the First Run share as permanent. Estimate the product’s net revenue across the calendar year, including the period after exclusivity, and account for the standard 88%/12% split above the annual per-product threshold.
Value promotion as an opportunity, not a forecast
Epic lists promotional and editorial options, but the available program terms do not promise specific placement or sales. A sound decision should work even without assuming that a particular feature will produce a particular level of visibility.
How the offer began
Epic introduced First Run in 2023 as an exclusivity-for-revenue-share program. That launch context was reported by TechCrunch; the current eligibility and revenue terms are set out on Epic’s own pages.
Quick Recap
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