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About 95% of Australian adults did not meet the recommended usual serves of vegetables, legumes and beans in 2023—but the headline figure needs context. The Australian Bureau of Statistics (ABS) found that 4.8% of adults met the recommendation. Vitamix used World Smoothie Day on 3 October 2026 to promote morning smoothies as one possible way to add produce; the campaign is not evidence that smoothies improve diet quality or that a Vitamix blender is required.
What percentage of Australians eat enough vegetables?
In its analysis of usual consumption in 2023, the ABS found that 4.3% of people aged 2 years and over met the recommended serves of vegetables, legumes and beans. Among adults aged 18 and over, the figure was 4.8%—so roughly 95% did not meet the adult recommendation. The all-ages and adult figures describe different populations, so they should not be swapped or presented as one identical statistic. ABS: Consumption of food groups from the Australian Dietary Guidelines, 2023.
The children’s result was lower still: 2.1% of children aged 2–17 met the recommendation in 2023. These rates refer to the combined food group “vegetables, legumes and beans,” rather than vegetables alone.
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The recommended minimum depends on age and sex. In the ABS 2023 analysis, the adult minimum ranged from 5 to 6 serves a day. The statistic is therefore not a comparison against one universal adult target; whether someone meets it depends on the recommendation applicable to them.
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The ABS measure estimates usual, or long-term, consumption using the National Nutrition and Physical Activity Survey 2023. It counts serves from non-discretionary foods and beverages for this food-group estimate; discretionary items such as potato crisps are excluded. The ABS also cautions that under-reporting is likely, so the figures are estimates rather than a perfect count of everything people eat.
Why do some reports say 94% instead of 95%?
Different ABS releases measure dietary intake in different ways. The 2022 National Health Survey reported that 6.5% of adults met the vegetable recommendation, which the Australian Institute of Health and Welfare summarises as 94% not meeting it. That 2022 result is based on self-reported daily consumption and concerns vegetables; it is not the same measure as the ABS’s 2023 estimate of usual consumption for vegetables, legumes and beans.
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The 2022 ABS release also reported 7.5% of adults met the vegetable recommendation in 2017–18, compared with 6.5% in 2022. Those figures can be compared within that release, but they should not be combined with the 2023 usual-consumption estimate as if they came from one unchanged measure. The 2022 dietary-behaviour page excludes very remote parts of Australia and discrete Aboriginal and Torres Strait Islander communities from its stated scope. See the ABS Dietary behaviour, 2022 and AIHW Diet.
Longer-term comparisons need similar care. The ABS warns that comparing 2011–12 with 2023 is affected by changes in reporting behaviour, food classification and processing. In the 2023 analysis, average usual vegetable serves for people aged 2 and over were 3.0 a day, or 2.7 when potato products were excluded, compared with 2.7 in 2011–12. This average is not the same statistic as the percentage meeting the recommendation.
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Can a smoothie help you eat more vegetables?
It can be a convenient option for someone who likes smoothies and finds them easy to fit into a routine. Vitamix’s World Smoothie Day campaign, reported on 2 October 2026, encouraged Australians to make a smoothie before the day gets underway. The campaign was set to run through the first week of October, with food, family and wellbeing creators in Australia and New Zealand sharing weekday smoothie ideas. Broadcaster and home cook Magdalena Roze, a Vitamix partner, recommended adding leafy greens, according to Channel News’ campaign report.
That is a company-backed suggestion, not proof that smoothies raise vegetable intake across the population or outperform other ways of eating vegetables. The available figures establish the scale of the intake gap, not which individual strategy works best. A smoothie may suit one person; adding vegetables to meals they already cook may be simpler for another.
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Do you need a Vitamix blender?
No particular blender is established as necessary to eat more vegetables. Vitamix Australia sells Classic and Ascent Series blenders and describes smoothies as one use for its products, but that does not show a Vitamix—or any countertop blender—is required. A blender is one tool for making smoothies; vegetables can also be included in ordinary meals. See Vitamix Australia for the company’s product range.
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When choosing an approach, consider what fits your routine: preparation time, cost, taste, and whether you will realistically repeat it. The campaign’s message is about making one small habit easier, but the sources do not establish that a smoothie habit alone will close the broader intake gap.
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