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Head-to-head · Donor Management Software

Virtuous vs EveryAction

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Virtuous #9 in Donor Management Software 8.4/10 Pricing on request ✓ 5 of 5 features Visit Virtuous
EveryAction #20 in Donor Management Software 7.4/10 Pricing on request ✓ 5 of 5 features Visit EveryAction

Virtuous leads on 0 checks, EveryAction on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreVirtuous · 8.4/10

Virtuous scores higher on our rubric for donor management software: 8.4 against 7.4 out of 10; our editors rank them #9 and #20.

Virtuous is the better fit for data-driven teams needing donor journeys. EveryAction is the better fit for advocacy organizations with fundraising needs.

  • Virtuous fits best

    Data-driven teams needing donor journeys

  • EveryAction fits best

    Advocacy organizations with fundraising needs

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Side by side

Feature Virtuous 8.4/10 Visit ↗ EveryAction 7.4/10 Visit ↗
At a glance
Editor score 8.4 7.4
Ranking #9 in Donor Management Software #20 in Donor Management Software
Best for Data-driven teams needing donor journeys Advocacy organizations with fundraising needs
Pricing model Paid Paid
Starting price — Pricing on request
Free plan — Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Phone, Docs Community, Docs
Compliance SOC 2, GDPR, HIPAA, PCI DSS, SSO/SAML, 2FA SOC 2, ISO 27001, PCI DSS
Integrations 12 integrations 11 integrations
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Virtuous 5/5 · EveryAction 5/5
Campaign management ✓ ✓
Online donation forms ✓ ✓
Recurring donations ✓ ✓
Automated receipts ✓ ✓
Donor segmentation ✓ ✓
Specs
Reporting level Advanced Advanced
Our review
Pros
  • Unified supporter profiles connect giving, email, events, and volunteering
  • Behavior-triggered journeys automate donor workflows and communications
  • Advanced segmentation, analytics, reports, and an open API support data-led work
  • Combines donor CRM, fundraising, advocacy, email, and mobile messaging
  • Supports recurring gifts, donation upgrades, receipts, and embeddable forms
  • Offers segmentation, automated workflows, dashboards, and scheduled reports
Cons
  • Pricing requires contacting sales rather than reviewing published plan costs
  • Platform and ecosystem coverage may require validation for each nonprofit stack
  • Its broad feature set may exceed the needs of teams seeking simple donor management
  • Pricing requires a quote based on organization needs and selected features
  • No free plan is available
  • Its broad scope may exceed the needs of fundraising-only teams
Our verdict

Virtuous is a fundraising CRM and automation platform for nonprofit organizations. It brings together donor and pipeline management, online giving, marketing automation, events, reporting, and donor intelligence. CRM+ maintains unified…

Read the review →

EveryAction is a nonprofit CRM designed for growing mid-market, large, and enterprise organizations. It brings donor and contact records, fundraising, marketing automation, advocacy, email, SMS/MMS messaging, donation forms, recurring…

Read the review →
  1. VirtuousDonor Management Software 8.4Pricing on request
  2. EveryActionDonor Management Software 7.4Pricing on request

Strengths and trade-offs

  • Virtuous — where it wins

    • Unified supporter profiles connect giving, email, events, and volunteering
    • Behavior-triggered journeys automate donor workflows and communications
    • Advanced segmentation, analytics, reports, and an open API support data-led work

    Where it doesn't

    • Pricing requires contacting sales rather than reviewing published plan costs
    • Platform and ecosystem coverage may require validation for each nonprofit stack
    • Its broad feature set may exceed the needs of teams seeking simple donor management

  • EveryAction — where it wins

    • Combines donor CRM, fundraising, advocacy, email, and mobile messaging
    • Supports recurring gifts, donation upgrades, receipts, and embeddable forms
    • Offers segmentation, automated workflows, dashboards, and scheduled reports

    Where it doesn't

    • Pricing requires a quote based on organization needs and selected features
    • No free plan is available
    • Its broad scope may exceed the needs of fundraising-only teams
  • Virtuous8.4/10 · Pricing on request

    A data-focused nonprofit CRM for connected donor journeys, giving, and reporting.

    Visit VirtuousFull verdict →
  • EveryAction7.4/10 · Pricing on request

    A broad nonprofit CRM for organizations combining fundraising, advocacy, and supporter engagement.

    Visit EveryActionFull verdict →

All donor management software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update