Head-to-head · AI Video Search Tools
Twelve Labs vs Vivu
Twelve Labs leads on 1 check, Vivu on 0, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreTwelve Labs · 9.4/10
- Free planboth
Twelve Labs scores higher on our rubric for ai video search tools: 9.4 against 7.8 out of 10; our editors rank them #1 and #12.
Twelve Labs leads on indexed video hours: 10000 hours versus 3 hours.
Twelve Labs is the better fit for developers needing scalable video search APIs. Vivu is the better fit for users wanting free API-enabled search.
- Twelve Labs fits best
Developers needing scalable video search APIs
- Vivu fits best
Users wanting free API-enabled search
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Side by side
| Feature | Twelve Labs 9.4/10 Visit ↗ | Vivu 7.8/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.4 | 7.8 |
| Ranking | #1 in AI Video Search Tools | #12 in AI Video Search Tools |
| Best for | Developers needing scalable video search APIs | Users wanting free API-enabled search |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | $0.09/unit/mo | $30/mo |
| Free plan | ✓ | ✓ |
| Free trial | — | — |
| Deployment | Self-hosted | Cloud, Browser extension |
| Support | Community, Docs | Email, Docs |
| Built for | Mid-market, Enterprise | Solo, Small business, Mid-market |
| Features Twelve Labs 4/4 · Vivu 4/4 | ||
| Visual search | ✓ | ✓ |
| Audio search | ✓ | ✓ |
| Multimodal search | ✓ | ✓ |
| API access | ✓ | ✓ |
| Specs | ||
| Indexed video hours | 10000 hours (best) | 3 hours |
| Our review | ||
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| Cons |
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| Our verdict | Twelve Labs is a video intelligence platform for organizations working with video at scale. It is designed for developers building search, analysis, and retrieval workflows across media, sports, advertising, government, security, and other… Read the review → |
Vivu is an AI video search product for locating specific moments in uploaded or connected video libraries. Plain-language queries can search spoken content, transcripts, on-screen text, objects, and actions, making it relevant to solo… Read the review → |
Strengths and trade-offs
Twelve Labs — where it wins
- Searches visual, audio, and spoken-word content
- Supports REST APIs plus Python and Node.js SDKs
- Indexes up to 10,000 hours on Developer pricing
Where it doesn't
- API-only access may not suit nontechnical teams
- Developer usage has separate indexing, infrastructure, and query charges
- Free access is limited to 10 indexed hours and 600 usage minutes
Vivu — where it wins
- Searches spoken content, on-screen text, objects, and actions
- Returns timecoded moments with source video references
- Offers web, API, and MCP access for AI workflows
Where it doesn't
- Indexed-video allowance is 3 hours
- Precise search can return results asynchronously
- Focuses on finding clips rather than editing or generating video
- Twelve Labs9.4/10 · Free plan
A developer-focused API for multimodal video search, analysis, and embeddings.
Visit Twelve LabsFull verdict → - Vivu7.8/10 · Free plan
A focused multimodal video search tool with free access, API support, and MCP.
Visit VivuFull verdict →
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All AI video search tools comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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