Topview AI vs Pencil

Topview AI4.4Visit Pencil4.6Visit

Topview AI #2 in Video Ad Maker Software 4.4/10 Free plan · paid from $29/mo (annual) Free plan✓ 0 of 4 features Visit Topview AI

vs

Higher score Pencil #3 in Video Ad Maker Software 4.6/10 From $11/mo (annual) ✓ 1 of 4 features Visit Pencil

• Topview AI fits best

  Product marketers making short-form video ads

• Pencil fits best

  Ad teams optimizing video and static creative

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Side by side

Feature	Topview AI 4.4/10 Visit ↗	Pencil 4.6/10 Visit ↗
At a glance
Editor score	4.4	4.6
Ranking	#2 in Video Ad Maker Software	#3 in Video Ad Maker Software
Best for	Product marketers making short-form video ads	Ad teams optimizing video and static creative
Pricing model	Free plan + paid	Paid
Starting price	$29/mo	$11/mo (best)
Free plan	✓ (best)	—
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Features Topview AI 0/4 · Pencil 1/4
AI video generation	Not published	Not published
Stock media library	Not published	Not published
Brand kit	Not published	✓ (best)
Watermark removal	Not published	Not published
Specs
Ad template count	Not published	Not published
Video length limit	Not published	Not published
Aspect ratio options	Not published	Not published
Our review
Pros	Generates videos from prompts, images, scripts, URLs, and references Includes avatars, hooks, captions, voiceover, upscaling, and exports Offers REST API access for video, avatar, image, and product workflows	Generates video, static ads, copy, images, and complete ad creatives Connects ad accounts for launch, tracking, imports, and performance analysis Supports brand controls, bulk generation, resizing, and creative scores
Cons	Higher starting price than some category alternatives Free-user commercial use is restricted by the terms Ultra plan credits do not include API access	Full access starts on paid plans rather than a permanent free plan Broader ad production scope may exceed teams focused only on video Core limits generation volume to 50 generations per month
Our verdict	Topview AI is a browser-based AI video creation platform for marketers, ecommerce teams, creators, agencies, and brands. It supports text-to-video and image-to-video generation, product URL workflows, AI avatars, product avatars, scripts,… Read the review →	Pencil is a web-based generative AI platform for marketers, agencies, and enterprise teams creating advertising creatives. It covers text, images, video, static ads, and complete ad concepts, using brand assets, guidelines, and performance… Read the review →

Strengths and trade-offs

• Topview AI — where it wins

  • Generates videos from prompts, images, scripts, URLs, and references
  • Includes avatars, hooks, captions, voiceover, upscaling, and exports
  • Offers REST API access for video, avatar, image, and product workflows

  Where it doesn't

  • Higher starting price than some category alternatives
  • Free-user commercial use is restricted by the terms
  • Ultra plan credits do not include API access

• Pencil — where it wins

  • Generates video, static ads, copy, images, and complete ad creatives
  • Connects ad accounts for launch, tracking, imports, and performance analysis
  • Supports brand controls, bulk generation, resizing, and creative scores

  Where it doesn't

  • Full access starts on paid plans rather than a permanent free plan
  • Broader ad production scope may exceed teams focused only on video
  • Core limits generation volume to 50 generations per month

• Topview AI4.4/10 · Free plan · paid from $29/mo (annual)

  A broad AI video toolkit for product marketers creating short-form ads.

  Visit Topview AIFull verdict →
• Pencil4.6/10 · From $11/mo (annual)

  A broad creative system for teams producing, testing, and launching ads at scale.

  Visit PencilFull verdict →