Head-to-head · Video Ad Maker Software
Pencil vs Arcads
Pencil leads on 1 check, Arcads on 0, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scorePencil · 4.6/10
- Most featuresPencil · 1 of 4
Our editors rank Pencil at #3 and Arcads at #6 for video ad maker software; Arcads has no rubric score yet (facts researched, not yet scored), so the checks below decide.
Pencil offers brand kit; Arcads doesn't publish it.
Pencil is the better fit for ad teams optimizing video and static creative. Arcads is the better fit for brands producing talking-actor ad variations.
- Pencil fits best
Ad teams optimizing video and static creative
- Arcads fits best
Brands producing talking-actor ad variations
Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.
Side by side
| Feature | Pencil 4.6/10 Visit ↗ | Arcads —/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 4.6 | — |
| Ranking | #3 in Video Ad Maker Software | #6 in Video Ad Maker Software |
| Best for | Ad teams optimizing video and static creative | Brands producing talking-actor ad variations |
| Pricing model | Paid | Paid |
| Starting price | $11/mo | Not published |
| Free plan | — | — |
| Free trial | — | — |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Integrations | 11 integrations | 2 integrations |
| Features Pencil 1/4 · Arcads 0/4 | ||
| AI video generation | Not published | Not published |
| Stock media library | Not published | Not published |
| Brand kit | ✓ (best) | Not published |
| Watermark removal | Not published | Not published |
| Specs | ||
| Ad template count | Not published | Not published |
| Video length limit | Not published | Not published |
| Aspect ratio options | Not published | Not published |
| Our review | ||
| Pros |
|
|
| Cons |
|
|
| Our verdict | Pencil is a web-based generative AI platform for marketers, agencies, and enterprise teams creating advertising creatives. It covers text, images, video, static ads, and complete ad concepts, using brand assets, guidelines, and performance… Read the review → |
Arcads is a web-based AI video creation platform for marketers, agencies, ecommerce brands and app studios. It creates talking-actor videos from scripts and voices, along with product imagery, B-roll clips and video advertisements from… Read the review → |
Strengths and trade-offs
Pencil — where it wins
- Generates video, static ads, copy, images, and complete ad creatives
- Connects ad accounts for launch, tracking, imports, and performance analysis
- Supports brand controls, bulk generation, resizing, and creative scores
Where it doesn't
- Full access starts on paid plans rather than a permanent free plan
- Broader ad production scope may exceed teams focused only on video
- Core limits generation volume to 50 generations per month
Arcads — where it wins
- Talking actors, avatars, lip sync, voice cloning and translation
- Product showcases, B-roll, captions, editing and 4K output
- Batch workflows plus a public API for programmatic generation
Where it doesn't
- No free plan is available
- Starter and Creator usage pauses at the monthly credit limit
- The three-day trial charges the saved card if not cancelled
- Pencil4.6/10 · From $11/mo (annual)
A broad creative system for teams producing, testing, and launching ads at scale.
Visit PencilFull verdict → - Arcads—/10 · 3-day trial
A broad AI ad maker for brands creating talking-actor video variations at scale.
Visit ArcadsFull verdict →
More comparisons
- Creatify vs Pencil
- Topview AI vs Pencil
- Topview AI vs Arcads
- Pencil vs RenderTiger
- Pencil vs InVideo AI
- Pencil vs Vmake Labs
- Rocketium AI Studio vs Arcads
- RenderTiger vs Arcads
All video ad maker software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026