Head-to-head · Real Estate CMA Software
ToolkitCMA vs Realtair
ToolkitCMA leads on 0 checks, Realtair on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreToolkitCMA · 8.5/10
ToolkitCMA scores higher on our rubric for real estate cma software: 8.5 against 7.6 out of 10; our editors rank them #4 and #7.
ToolkitCMA is the better fit for agents creating MLS-based branded property presentations. Realtair is the better fit for agents sending recurring branded market updates.
- ToolkitCMA fits best
Agents creating MLS-based branded property presentations
- Realtair fits best
Agents sending recurring branded market updates
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Side by side
| Feature | ToolkitCMA 8.5/10 Visit ↗ | Realtair 7.6/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.5 | 7.6 |
| Ranking | #4 in Real Estate CMA Software | #7 in Real Estate CMA Software |
| Best for | Agents creating MLS-based branded property presentations | Agents sending recurring branded market updates |
| Pricing model | Paid | Paid |
| Starting price | — | A$189/user/mo |
| Free plan | — | — |
| Free trial | — | — |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Support | Email, Phone, Live chat, Docs | Email, Phone, Tickets, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise | Solo, Small business, Mid-market, Enterprise |
| Features ToolkitCMA 1/2 · Realtair 1/2 | ||
| Branded reports | ✓ | ✓ |
| Mobile app | — | Not checked yet |
| Specs | ||
| Property types | Residential | Residential |
| Comparable data | Mls | Not checked yet |
| Report export | Both | Both |
| Reports included | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
|
|
| Cons |
|
|
| Our verdict | ToolkitCMA is cloud-based comparative market analysis software for residential real estate professionals. It turns property data and photos from participating MLS systems into CMA reports, listing and pre-listing presentations, buyer… Read the review → |
Realtair’s Pitch product helps residential real estate agents create branded Market Update and appraisal presentations using comparable sales. Agents can add recent surrounding sales and current listings, tailor templates and branding, and… Read the review → |
Strengths and trade-offs
ToolkitCMA — where it wins
- Imports property data and photos from participating MLS systems
- Offers more than 70 property flyer templates
- Shares branded materials as PDFs or email links
Where it doesn't
- No free plan is available
- Requires an internet-connected computer or tablet for access
- No mobile app; presentations are mobile- and tablet-friendly
Realtair — where it wins
- Build branded appraisal and Market Update presentations from comparable sales
- Schedule recurring updates and reminders, then track views and engagement
- Send by SMS, shareable link or PDF; unlimited listing campaigns included
Where it doesn't
- Costs AUD 189 per agent monthly, plus a one-off AUD 499 activation fee
- Focused on residential sales presentations rather than a standalone CMA workflow
- Web-only platform; no integrations or mobile app are listed
- ToolkitCMA8.5/10 · Paid
MLS-based CMA reports, presentations and flyers for agents, teams and companies.
Visit ToolkitCMAFull verdict → - Realtair7.6/10 · Paid
A recurring, branded presentation workflow with comparable sales and engagement tracking.
Visit RealtairFull verdict →
More comparisons
- Realtors Property Resource (RPR) vs ToolkitCMA
- Realtors Property Resource (RPR) vs Realtair
- Cloud CMA vs ToolkitCMA
- Cloud CMA vs Realtair
- MoxiPresent vs ToolkitCMA
- MoxiPresent vs Realtair
- ToolkitCMA vs Pricefinder
- ToolkitCMA vs RP Data
All real estate CMA software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update






