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Head-to-head · Real Estate CMA Software

ToolkitCMA vs Realtair

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score ToolkitCMA #4 in Real Estate CMA Software 8.5/10 Paid ✓ 1 of 2 features Visit ToolkitCMA
Realtair #7 in Real Estate CMA Software 7.6/10 Paid ✓ 1 of 2 features Visit Realtair

ToolkitCMA leads on 0 checks, Realtair on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreToolkitCMA · 8.5/10

ToolkitCMA scores higher on our rubric for real estate cma software: 8.5 against 7.6 out of 10; our editors rank them #4 and #7.

ToolkitCMA is the better fit for agents creating MLS-based branded property presentations. Realtair is the better fit for agents sending recurring branded market updates.

  • ToolkitCMA fits best

    Agents creating MLS-based branded property presentations

  • Realtair fits best

    Agents sending recurring branded market updates

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature ToolkitCMA 8.5/10 Visit ↗ Realtair 7.6/10 Visit ↗
At a glance
Editor score 8.5 7.6
Ranking #4 in Real Estate CMA Software #7 in Real Estate CMA Software
Best for Agents creating MLS-based branded property presentations Agents sending recurring branded market updates
Pricing model Paid Paid
Starting price — A$189/user/mo
Free plan — —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Phone, Live chat, Docs Email, Phone, Tickets, Docs
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features ToolkitCMA 1/2 · Realtair 1/2
Branded reports ✓ ✓
Mobile app — Not checked yet
Specs
Property types Residential Residential
Comparable data Mls Not checked yet
Report export Both Both
Reports included Not checked yet Not checked yet
Our review
Pros
  • Imports property data and photos from participating MLS systems
  • Offers more than 70 property flyer templates
  • Shares branded materials as PDFs or email links
  • Build branded appraisal and Market Update presentations from comparable sales
  • Schedule recurring updates and reminders, then track views and engagement
  • Send by SMS, shareable link or PDF; unlimited listing campaigns included
Cons
  • No free plan is available
  • Requires an internet-connected computer or tablet for access
  • No mobile app; presentations are mobile- and tablet-friendly
  • Costs AUD 189 per agent monthly, plus a one-off AUD 499 activation fee
  • Focused on residential sales presentations rather than a standalone CMA workflow
  • Web-only platform; no integrations or mobile app are listed
Our verdict

ToolkitCMA is cloud-based comparative market analysis software for residential real estate professionals. It turns property data and photos from participating MLS systems into CMA reports, listing and pre-listing presentations, buyer…

Read the review →

Realtair’s Pitch product helps residential real estate agents create branded Market Update and appraisal presentations using comparable sales. Agents can add recent surrounding sales and current listings, tailor templates and branding, and…

Read the review →
  1. ToolkitCMAReal Estate CMA Software 8.5Paid
  2. RealtairReal Estate CMA Software 7.6Paid

Strengths and trade-offs

  • ToolkitCMA — where it wins

    • Imports property data and photos from participating MLS systems
    • Offers more than 70 property flyer templates
    • Shares branded materials as PDFs or email links

    Where it doesn't

    • No free plan is available
    • Requires an internet-connected computer or tablet for access
    • No mobile app; presentations are mobile- and tablet-friendly
  • Realtair — where it wins

    • Build branded appraisal and Market Update presentations from comparable sales
    • Schedule recurring updates and reminders, then track views and engagement
    • Send by SMS, shareable link or PDF; unlimited listing campaigns included

    Where it doesn't

    • Costs AUD 189 per agent monthly, plus a one-off AUD 499 activation fee
    • Focused on residential sales presentations rather than a standalone CMA workflow
    • Web-only platform; no integrations or mobile app are listed

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update