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Head-to-head · Customer Education Software

Thinkific vs Continu

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Thinkific #1 in Customer Education Software 9.4/10 30-day trial Free trial✓ 1 of 6 features Visit Thinkific
Continu #3 in Customer Education Software 9.1/10 Pricing on request ✓ 6 of 6 features Visit Continu

Thinkific leads on 0 checks, Continu on 0, and 7 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreThinkific · 9.4/10
  • Free trialonly Thinkific
  • Most featuresContinu · 6 of 6

Thinkific scores higher on our rubric for customer education software: 9.4 against 9.1 out of 10; our editors rank them #1 and #3.

Thinkific is the better fit for course businesses adding customer education. Continu is the better fit for mature customer and partner education teams.

  • Thinkific fits best

    Course businesses adding customer education

  • Continu fits best

    Mature customer and partner education teams

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Thinkific 9.4/10 Visit ↗ Continu 9.1/10 Visit ↗
At a glance
Editor score 9.4 9.1
Ranking #1 in Customer Education Software #3 in Customer Education Software
Best for Course businesses adding customer education Mature customer and partner education teams
Pricing model Paid Paid
Starting price — —
Free plan — —
Free trial 30 days —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, Windows, macOS, Linux, iOS, Android
Support Email, Live chat, Phone, Docs Email, Tickets, Docs
Compliance SOC 2, GDPR SOC 2, ISO 27001, GDPR, SSO/SAML
Integrations 10 integrations 17 integrations
Built for Solo, Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Thinkific 1/6 · Continu 6/6
Course authoring Not checked yet ✓ (best)
Certificates Not checked yet ✓ (best)
Assessments Not checked yet ✓ (best)
Custom branding Not checked yet ✓ (best)
Custom domain ✓ ✓
API access Not checked yet ✓ (best)
Specs
Learner limit Not checked yet Not checked yet
Our review
Pros
  • Supports courses, communities, memberships, coaching, and digital downloads
  • Includes commerce tools, email automation, analytics, and payment plans
  • Offers native web and mobile access plus broad integrations
  • Branded portals with custom domains, logos, colors, fonts, and cover images
  • Native authoring, learning tracks, assessments, certificates, and automation
  • SCORM/xAPI support, analytics, integrations, and Enterprise API access
Cons
  • There is no free plan
  • SCORM support is available on the Plus plan
  • A branded mobile app is limited to the Plus plan
  • Pricing is contact-sales rather than publicly listed
  • External audiences and e-commerce start on the Professional plan
  • REST API access and webhooks require the Enterprise plan
Our verdict

Thinkific is a learning commerce platform for experts, academies, companies, and course businesses adding customer education. It supports course creation, communities, memberships, coaching, webinars, digital downloads, branded course…

Read the review →

Continu is a cloud-based learning management and enablement platform for organizations delivering employee, customer, and partner education. It is aimed at mature customer and partner education teams that need more than a basic course…

Read the review →
  1. ThinkificCustomer Education Software 9.430-day trial
  2. ContinuCustomer Education Software 9.1Pricing on request

Strengths and trade-offs

  • Thinkific — where it wins

    • Supports courses, communities, memberships, coaching, and digital downloads
    • Includes commerce tools, email automation, analytics, and payment plans
    • Offers native web and mobile access plus broad integrations

    Where it doesn't

    • There is no free plan
    • SCORM support is available on the Plus plan
    • A branded mobile app is limited to the Plus plan

  • Continu — where it wins

    • Branded portals with custom domains, logos, colors, fonts, and cover images
    • Native authoring, learning tracks, assessments, certificates, and automation
    • SCORM/xAPI support, analytics, integrations, and Enterprise API access

    Where it doesn't

    • Pricing is contact-sales rather than publicly listed
    • External audiences and e-commerce start on the Professional plan
    • REST API access and webhooks require the Enterprise plan
  • Thinkific9.4/10 · 30-day trial

    A broad course and commerce platform for businesses adding customer education.

    Visit ThinkificFull verdict →
  • Continu9.1/10 · Pricing on request

    A mature choice for branded customer education, with sales-led pricing and advanced enterprise tiers.

    Visit ContinuFull verdict →

More comparisons

All customer education software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update