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Head-to-head · Customer Education Software

Continu vs Thought Industries

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Continu #3 in Customer Education Software 9.1/10 Pricing on request ✓ 6 of 6 features Visit Continu
Thought Industries #4 in Customer Education Software 9.0/10 Pricing on request ✓ 6 of 6 features Visit site

Continu leads on 0 checks, Thought Industries on 0, and 7 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreContinu · 9.1/10

Continu scores higher on our rubric for customer education software: 9.1 against 9.0 out of 10; our editors rank them #3 and #4.

Continu is the better fit for mature customer and partner education teams. Thought Industries is the better fit for enterprise customer education programs.

  • Continu fits best

    Mature customer and partner education teams

  • Thought Industries fits best

    Enterprise customer education programs

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Side by side

Feature Continu 9.1/10 Visit ↗ Thought Industries 9.0/10 Visit ↗
At a glance
Editor score 9.1 9.0
Ranking #3 in Customer Education Software #4 in Customer Education Software
Best for Mature customer and partner education teams Enterprise customer education programs
Pricing model Paid Paid
Starting price — —
Free plan — —
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, Windows, macOS, Linux, iOS, Android Web, iOS, Android
Support Email, Tickets, Docs Tickets, Live chat, Community, Docs
Compliance SOC 2, ISO 27001, GDPR, SSO/SAML SOC 2, ISO 27001, GDPR, HIPAA, PCI DSS, SSO/SAML, 2FA
Integrations 17 integrations 7 integrations
Built for Mid-market, Enterprise Mid-market, Enterprise
Features Continu 6/6 · Thought Industries 6/6
Course authoring ✓ ✓
Certificates ✓ ✓
Assessments ✓ ✓
Custom branding ✓ ✓
Custom domain ✓ ✓
API access ✓ ✓
Specs
Learner limit Not checked yet Not checked yet
Our review
Pros
  • Branded portals with custom domains, logos, colors, fonts, and cover images
  • Native authoring, learning tracks, assessments, certificates, and automation
  • SCORM/xAPI support, analytics, integrations, and Enterprise API access
  • Native authoring, learning paths, assessments, and certification pathways
  • Branded portals, custom domains, live learning, and on-demand content
  • REST, GraphQL, BI Connector, webhooks, and Salesforce connectivity
Cons
  • Pricing is contact-sales rather than publicly listed
  • External audiences and e-commerce start on the Professional plan
  • REST API access and webhooks require the Enterprise plan
  • Pricing requires a conversation with sales
  • Advanced capabilities are reserved for higher plan tiers
  • Its broad feature set may exceed the needs of smaller programs
Our verdict

Continu is a cloud-based learning management and enablement platform for organizations delivering employee, customer, and partner education. It is aimed at mature customer and partner education teams that need more than a basic course…

Read the review →

Thought Industries is a cloud customer learning platform for businesses with complex products, professional training organizations, associations, and dealer networks. It supports customer, partner, and professional education through…

Read the review →
  1. ContinuCustomer Education Software 9.1Pricing on request
  2. Thought IndustriesCustomer Education Software 9.0Pricing on request

Strengths and trade-offs

  • Continu — where it wins

    • Branded portals with custom domains, logos, colors, fonts, and cover images
    • Native authoring, learning tracks, assessments, certificates, and automation
    • SCORM/xAPI support, analytics, integrations, and Enterprise API access

    Where it doesn't

    • Pricing is contact-sales rather than publicly listed
    • External audiences and e-commerce start on the Professional plan
    • REST API access and webhooks require the Enterprise plan

  • Thought Industries — where it wins

    • Native authoring, learning paths, assessments, and certification pathways
    • Branded portals, custom domains, live learning, and on-demand content
    • REST, GraphQL, BI Connector, webhooks, and Salesforce connectivity

    Where it doesn't

    • Pricing requires a conversation with sales
    • Advanced capabilities are reserved for higher plan tiers
    • Its broad feature set may exceed the needs of smaller programs
  • Continu9.1/10 · Pricing on request

    A mature choice for branded customer education, with sales-led pricing and advanced enterprise tiers.

    Visit ContinuFull verdict →
  • Thought Industries9.0/10 · Pricing on request

    A broad customer education platform for enterprise programs with sales-led pricing.

    Visit siteFull verdict →

More comparisons

All customer education software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update