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Head-to-head · Subscription Ecommerce Software

Sticky.io vs Recurly

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Sticky.io #5 in Subscription Ecommerce Software 8.6/10 Paid ✓ 5 of 5 features Visit Sticky.io
Recurly #8 in Subscription Ecommerce Software 8.3/10 90-day trial Free trial✓ 0 of 5 features Visit Recurly

Sticky.io leads on 0 checks, Recurly on 1, and 6 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSticky.io · 8.6/10
  • Lowest starting priceRecurly · $249/mo
  • Free trialonly Recurly
  • Most featuresSticky.io · 5 of 5

Sticky.io scores higher on our rubric for subscription ecommerce software: 8.6 against 8.3 out of 10; our editors rank them #5 and #8.

Recurly is cheaper to start at $249/mo against $499/mo.

Sticky.io is the better fit for enterprise businesses needing custom checkout flows. Recurly is the better fit for established subscription billing teams.

  • Sticky.io fits best

    Enterprise businesses needing custom checkout flows

  • Recurly fits best

    Established subscription billing teams

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Sticky.io 8.6/10 Visit ↗ Recurly 8.3/10 Visit ↗
At a glance
Editor score 8.6 8.3
Ranking #5 in Subscription Ecommerce Software #8 in Subscription Ecommerce Software
Best for Enterprise businesses needing custom checkout flows Established subscription billing teams
Pricing model Paid Paid
Starting price $499/mo $249/mo (best)
Free plan — —
Free trial — 90 days
Deployment Cloud Cloud
Platforms Web Web
Integrations 500+ integrations 9 integrations
Features Sticky.io 5/5 · Recurly 0/5
Subscriber portal ✓ (best) Not checked yet
Pause or skip ✓ (best) Not checked yet
Prepaid plans ✓ (best) Not checked yet
Payment recovery ✓ (best) Not checked yet
Native storefront ✓ (best) Not checked yet
Specs
Product types Both Not checked yet
Billing intervals Custom Not checked yet
Our review
Pros
  • 160+ payment gateways with multi-gateway payment routing
  • Flexible trials, proration, plan bundles, and custom billing models
  • AI-timed recovery, smart dunning, portals, APIs, and headless access
  • Recurring billing, invoicing, retries, and dunning in one platform
  • Supports multi-currency pricing and more than 20 payment gateways
  • Connects with tax, accounting, ERP, API, webhook, and mobile tools
Cons
  • Starts at $499 per month before usage-based fees
  • Recovery pricing is available on request
  • Support hours are limited to business hours
  • Starter begins at $249 per month
  • No permanent free plan
  • The product focuses on subscription billing rather than general invoicing
Our verdict

Sticky.io is a subscription commerce platform for ecommerce merchants, subscription businesses, performance marketers, and enterprise teams. It combines subscription and offer management, checkout and funnel building, recurring and custom…

Read the review →

Recurly is a subscription management platform for businesses selling recurring products or services. Its capabilities cover subscription plan configuration, recurring billing, automated and manual invoicing, online payments, payment…

Read the review →
  1. Sticky.ioSubscription Ecommerce Software 8.6Paid
  2. RecurlySubscription Ecommerce Software 8.390-day trial

Strengths and trade-offs

  • Sticky.io — where it wins

    • 160+ payment gateways with multi-gateway payment routing
    • Flexible trials, proration, plan bundles, and custom billing models
    • AI-timed recovery, smart dunning, portals, APIs, and headless access

    Where it doesn't

    • Starts at $499 per month before usage-based fees
    • Recovery pricing is available on request
    • Support hours are limited to business hours
  • Recurly — where it wins

    • Recurring billing, invoicing, retries, and dunning in one platform
    • Supports multi-currency pricing and more than 20 payment gateways
    • Connects with tax, accounting, ERP, API, webhook, and mobile tools

    Where it doesn't

    • Starter begins at $249 per month
    • No permanent free plan
    • The product focuses on subscription billing rather than general invoicing

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update