Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience real numbers from our own analytics — open to see them
–Visitors
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · counted by iTechGuides's own first-party analytics, bots removed, every figure rounded down · how we count

Head-to-head · Podcast Advertising Platforms

Spotify Ads Manager vs SoundStack

  • Updated Sep 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Spotify Ads Manager #1 in Podcast Advertising Platforms 9.0/10 Paid ✓ 2 of 3 features Visit site
SoundStack #4 in Podcast Advertising Platforms 7.4/10 Pricing on request ✓ 3 of 3 features Visit SoundStack

Spotify Ads Manager leads on 0 checks, SoundStack on 1, and 3 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSpotify Ads Manager · 9.0/10
  • Most featuresSoundStack · 3 of 3

Spotify Ads Manager scores higher on our rubric for podcast advertising platforms: 9.0 against 7.4 out of 10; our editors rank them #1 and #4.

SoundStack offers publisher sales tools; Spotify Ads Manager doesn't. On measurement level, Spotify Ads Manager gives you Advanced where SoundStack offers Engagement. On campaign workflow, SoundStack gives you Hybrid where Spotify Ads Manager offers Self_serve.

Spotify Ads Manager is the better fit for self-serve Spotify podcast advertisers. SoundStack is the better fit for cross-channel audio monetization teams.

  • Spotify Ads Manager fits best

    Self-serve Spotify podcast advertisers

  • SoundStack fits best

    Cross-channel audio monetization teams

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Spotify Ads Manager 9.0/10 Visit ↗ SoundStack 7.4/10 Visit ↗
At a glance
Editor score 9.0 7.4
Ranking #1 in Podcast Advertising Platforms #4 in Podcast Advertising Platforms
Best for Self-serve Spotify podcast advertisers Cross-channel audio monetization teams
Pricing model Paid Paid
Starting price Not published Not published
Free plan — —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Docs Email, Phone, Tickets, Docs
Integrations 3 integrations 6 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Spotify Ads Manager 2/3 · SoundStack 3/3
Advertiser marketplace ✓ ✓
Publisher sales tools — ✓ (best)
Dynamic ad insertion ✓ ✓
Specs
Targeting level Advanced Advanced
Measurement level Advanced Engagement
Ad formats audio, video Not published
Campaign workflow Self_serve Hybrid
Our review
Pros
  • Advanced demographic, geographic, behavioral, and contextual targeting
  • Audio and video formats with free audio creative tools
  • Real-time reporting, budget pacing, and conversion measurement
  • Combines programmatic and direct-sold campaign workflows
  • Supports dynamic ad insertion with advanced audience targeting
  • Connects podcast and streaming inventory across major ad systems
Cons
  • Podcast self-serve availability and targeting vary by market
  • Custom host-read formats require contact with a Spotify representative
  • No free plan or publisher sales tools
  • Pricing requires a sales conversation
  • No free plan is available
  • Broader streaming capabilities may exceed podcast-only needs
Our verdict

Spotify Ads Manager is a paid, self-serve advertising platform for businesses, brands, and podcast creators. It supports podcast campaign creation and management through the web and API, with controls for audiences, budgets, schedules,…

Read the review →

SoundStack is an audio-as-a-service platform for podcasters, broadcasters, podcast networks, hosting platforms, advertisers and buy-side partners. It brings together podcast and streaming delivery, programmatic and direct-sold advertising,…

Read the review →
  1. Spotify Ads ManagerPodcast Advertising Platforms 9.0Paid
  2. SoundStackPodcast Advertising Platforms 7.4Pricing on request

Strengths and trade-offs

  • Spotify Ads Manager — where it wins

    • Advanced demographic, geographic, behavioral, and contextual targeting
    • Audio and video formats with free audio creative tools
    • Real-time reporting, budget pacing, and conversion measurement

    Where it doesn't

    • Podcast self-serve availability and targeting vary by market
    • Custom host-read formats require contact with a Spotify representative
    • No free plan or publisher sales tools

  • SoundStack — where it wins

    • Combines programmatic and direct-sold campaign workflows
    • Supports dynamic ad insertion with advanced audience targeting
    • Connects podcast and streaming inventory across major ad systems

    Where it doesn't

    • Pricing requires a sales conversation
    • No free plan is available
    • Broader streaming capabilities may exceed podcast-only needs
  • Spotify Ads Manager9.0/10 · Paid

    A focused self-serve platform with advanced podcast targeting, creative tools, and measurement.

    Visit siteFull verdict →
  • SoundStack7.4/10 · Pricing on request

    A broad audio monetization platform combining programmatic, direct-sold and delivery tools.

    Visit SoundStackFull verdict →

More comparisons

All podcast advertising platforms comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update