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Head-to-head · Podcast Advertising Platforms

Spotify Ads Manager vs Megaphone

  • Updated Sep 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Spotify Ads Manager #1 in Podcast Advertising Platforms 9.0/10 Paid ✓ 2 of 3 features Visit site
Megaphone #2 in Podcast Advertising Platforms 8.8/10 From $99/mo ✓ 3 of 3 features Visit Megaphone

Spotify Ads Manager leads on 0 checks, Megaphone on 1, and 3 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSpotify Ads Manager · 9.0/10
  • Most featuresMegaphone · 3 of 3

Spotify Ads Manager scores higher on our rubric for podcast advertising platforms: 9.0 against 8.8 out of 10; our editors rank them #1 and #2.

Megaphone offers publisher sales tools; Spotify Ads Manager doesn't. On campaign workflow, Megaphone gives you Hybrid where Spotify Ads Manager offers Self_serve.

Spotify Ads Manager is the better fit for self-serve Spotify podcast advertisers. Megaphone is the better fit for publishers needing full ad operations.

  • Spotify Ads Manager fits best

    Self-serve Spotify podcast advertisers

  • Megaphone fits best

    Publishers needing full ad operations

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Spotify Ads Manager 9.0/10 Visit ↗ Megaphone 8.8/10 Visit ↗
At a glance
Editor score 9.0 8.8
Ranking #1 in Podcast Advertising Platforms #2 in Podcast Advertising Platforms
Best for Self-serve Spotify podcast advertisers Publishers needing full ad operations
Pricing model Paid Paid
Starting price Not published $99/mo
Free plan — —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Docs Live chat, Email, Docs · 24/7
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Spotify Ads Manager 2/3 · Megaphone 3/3
Advertiser marketplace ✓ ✓
Publisher sales tools — ✓ (best)
Dynamic ad insertion ✓ ✓
Specs
Targeting level Advanced Advanced
Measurement level Advanced Advanced
Ad formats audio, video pre-roll, mid-roll, post-roll, video, VAST, clickable promotions
Campaign workflow Self_serve Hybrid
Our review
Pros
  • Advanced demographic, geographic, behavioral, and contextual targeting
  • Audio and video formats with free audio creative tools
  • Real-time reporting, budget pacing, and conversion measurement
  • Combines hosting, distribution, sales, insertion, targeting, and analytics
  • Supports Spotify Audience Network monetization and promotion attribution
  • Professional includes unlimited users with role-based permissions
Cons
  • Podcast self-serve availability and targeting vary by market
  • Custom host-read formats require contact with a Spotify representative
  • No free plan or publisher sales tools
  • Professional starts at $99 per month with no free plan
  • Enterprise pricing is custom
  • API access and Metrics Export Service require Enterprise
Our verdict

Spotify Ads Manager is a paid, self-serve advertising platform for businesses, brands, and podcast creators. It supports podcast campaign creation and management through the web and API, with controls for audiences, budgets, schedules,…

Read the review →

Megaphone is Spotify’s podcast platform for enterprise publishers and professional podcasters. It brings podcast hosting and distribution together with direct-sales campaign management, dynamic ad insertion, real-time ad stitching,…

Read the review →
  1. Spotify Ads ManagerPodcast Advertising Platforms 9.0Paid
  2. MegaphonePodcast Advertising Platforms 8.8From $99/mo

Strengths and trade-offs

  • Spotify Ads Manager — where it wins

    • Advanced demographic, geographic, behavioral, and contextual targeting
    • Audio and video formats with free audio creative tools
    • Real-time reporting, budget pacing, and conversion measurement

    Where it doesn't

    • Podcast self-serve availability and targeting vary by market
    • Custom host-read formats require contact with a Spotify representative
    • No free plan or publisher sales tools

  • Megaphone — where it wins

    • Combines hosting, distribution, sales, insertion, targeting, and analytics
    • Supports Spotify Audience Network monetization and promotion attribution
    • Professional includes unlimited users with role-based permissions

    Where it doesn't

    • Professional starts at $99 per month with no free plan
    • Enterprise pricing is custom
    • API access and Metrics Export Service require Enterprise
  • Spotify Ads Manager9.0/10 · Paid

    A focused self-serve platform with advanced podcast targeting, creative tools, and measurement.

    Visit siteFull verdict →
  • Megaphone8.8/10 · From $99/mo

    A full ad-operations platform for publishers with advanced targeting and measurement.

    Visit MegaphoneFull verdict →

More comparisons

All podcast advertising platforms comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update