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Head-to-head · Podcast Advertising Platforms

SoundStack vs Spotify Audience Network

  • Updated Sep 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score SoundStack #4 in Podcast Advertising Platforms 7.4/10 Pricing on request ✓ 3 of 3 features Visit SoundStack
Spotify Audience Network #9 in Podcast Advertising Platforms 6.6/10 Pricing on request ✓ 2 of 3 features Visit Spotify Ads

SoundStack leads on 1 check, Spotify Audience Network on 0, and 3 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSoundStack · 7.4/10
  • Most featuresSoundStack · 3 of 3

SoundStack scores higher on our rubric for podcast advertising platforms: 7.4 against 6.6 out of 10; our editors rank them #4 and #9.

SoundStack offers publisher sales tools; Spotify Audience Network doesn't. On targeting level, Spotify Audience Network gives you Custom where SoundStack offers Advanced. On measurement level, Spotify Audience Network gives you Advanced where SoundStack offers Engagement.

SoundStack is the better fit for cross-channel audio monetization teams. Spotify Audience Network is the better fit for brands seeking Spotify-scale inventory.

  • SoundStack fits best

    Cross-channel audio monetization teams

  • Spotify Audience Network fits best

    Brands seeking Spotify-scale inventory

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature SoundStack 7.4/10 Visit ↗ Spotify Audience Network 6.6/10 Visit ↗
At a glance
Editor score 7.4 6.6
Ranking #4 in Podcast Advertising Platforms #9 in Podcast Advertising Platforms
Best for Cross-channel audio monetization teams Brands seeking Spotify-scale inventory
Pricing model Paid Paid
Starting price Not published Not published
Free plan — —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Phone, Tickets, Docs Docs
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features SoundStack 3/3 · Spotify Audience Network 2/3
Advertiser marketplace ✓ ✓
Publisher sales tools ✓ (best) —
Dynamic ad insertion ✓ ✓
Specs
Targeting level Advanced Custom
Measurement level Engagement Advanced
Ad formats Not published audio ads, video ads, display ads, carousel ads
Campaign workflow Hybrid Hybrid
Our review
Pros
  • Combines programmatic and direct-sold campaign workflows
  • Supports dynamic ad insertion with advanced audience targeting
  • Connects podcast and streaming inventory across major ad systems
  • Accesses podcast inventory on and off Spotify
  • Supports contextual, demographic, geographic, and behavioral targeting
  • Offers real-time reporting and full-funnel measurement
Cons
  • Pricing requires a sales conversation
  • No free plan is available
  • Broader streaming capabilities may exceed podcast-only needs
  • Pricing uses advertiser-controlled budgets rather than fixed subscription tiers
  • Custom targeting is unavailable in Ad Studio
  • Coverage is limited to the web platform
Our verdict

SoundStack is an audio-as-a-service platform for podcasters, broadcasters, podcast networks, hosting platforms, advertisers and buy-side partners. It brings together podcast and streaming delivery, programmatic and direct-sold advertising,…

Read the review →

Spotify Audience Network is an audio advertising marketplace for brands and advertisers seeking podcast reach across Spotify and participating podcast inventory. It supports audio, video, display, and carousel ads, with campaigns initiated…

Read the review →
  1. SoundStackPodcast Advertising Platforms 7.4Pricing on request
  2. Spotify Audience NetworkPodcast Advertising Platforms 6.6Pricing on request

Strengths and trade-offs

  • SoundStack — where it wins

    • Combines programmatic and direct-sold campaign workflows
    • Supports dynamic ad insertion with advanced audience targeting
    • Connects podcast and streaming inventory across major ad systems

    Where it doesn't

    • Pricing requires a sales conversation
    • No free plan is available
    • Broader streaming capabilities may exceed podcast-only needs

  • Spotify Audience Network — where it wins

    • Accesses podcast inventory on and off Spotify
    • Supports contextual, demographic, geographic, and behavioral targeting
    • Offers real-time reporting and full-funnel measurement

    Where it doesn't

    • Pricing uses advertiser-controlled budgets rather than fixed subscription tiers
    • Custom targeting is unavailable in Ad Studio
    • Coverage is limited to the web platform
  • SoundStack7.4/10 · Pricing on request

    A broad audio monetization platform combining programmatic, direct-sold and delivery tools.

    Visit SoundStackFull verdict →
  • Spotify Audience Network6.6/10 · Pricing on request

    A broad podcast marketplace with advanced targeting, measurement, and brand-safety controls.

    Visit Spotify AdsFull verdict →

More comparisons

All podcast advertising platforms comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update