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Head-to-head · SMS Gateway Software

SMSLink vs Smstools

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score SMSLink #5 in SMS Gateway Software 8.5/10 Paid ✓ 5 of 5 features Visit SMSLink
Smstools #7 in SMS Gateway Software 8.3/10 Free plan Free plan✓ 5 of 5 features Visit Smstools

SMSLink leads on 0 checks, Smstools on 1, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSMSLink · 8.5/10
  • Free planonly Smstools

SMSLink scores higher on our rubric for sms gateway software: 8.5 against 8.3 out of 10; our editors rank them #5 and #7.

Smstools offers free plan; SMSLink doesn't.

SMSLink is the better fit for cost-conscious API and bulk SMS users. Smstools is the better fit for developers wanting a freemium API platform.

  • SMSLink fits best

    Cost-conscious API and bulk SMS users

  • Smstools fits best

    Developers wanting a freemium API platform

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature SMSLink 8.5/10 Visit ↗ Smstools 8.3/10 Visit ↗
At a glance
Editor score 8.5 8.3
Ranking #5 in SMS Gateway Software #7 in SMS Gateway Software
Best for Cost-conscious API and bulk SMS users Developers wanting a freemium API platform
Pricing model Paid Free plan + paid
Starting price €4.90 one-time $0.03/unit usage-based
Free plan — ✓ (best)
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Phone, Docs · 24/7 Email, Phone, Docs · 24/7
Compliance ISO 27001, GDPR, 2FA GDPR
Integrations 2,000+ integrations 50+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features SMSLink 5/5 · Smstools 5/5
Two-way messaging ✓ ✓
Delivery reports ✓ ✓
Inbound SMS ✓ ✓
Contact management ✓ ✓
API access ✓ ✓
Specs
Included user seats Not checked yet Not checked yet
Our review
Pros
  • Prepaid pricing starts at €4.90 per 100 SMS
  • Supports two-way SMS and detailed delivery reports
  • Offers HTTP(S), SOAP/WSDL, JSON, and BULK API methods
  • Free plan with REST API access and five official SDKs
  • Two-way SMS, inbound webhooks and real-time delivery reports
  • Integrations include Zapier, Salesforce, HubSpot and Shopify
Cons
  • No free plan is available
  • Platform coverage is limited to web and API
  • Prices exclude VAT and apply to Romanian mobile networks
  • Pricing varies by destination country and message volume
  • U.S. message pricing is usage-based rather than subscription-based
  • The platform is proprietary rather than open source
Our verdict

SMSLink is an online business SMS platform for corporate and small-to-medium-sized organizations. Operated by ASTINVEST COM SRL, it supports SMS marketing, bulk campaigns, automated notifications, Mail to SMS, SMS alerts, connectors, and…

Read the review →

Smstools is a cloud-based business messaging platform for sending and receiving SMS through web software or REST APIs. It is aimed at developers, businesses and IT teams that need transactional notifications, marketing campaigns, bulk…

Read the review →
  1. SMSLinkSMS Gateway Software 8.5Paid
  2. SmstoolsSMS Gateway Software 8.3Free plan

Strengths and trade-offs

  • SMSLink — where it wins

    • Prepaid pricing starts at €4.90 per 100 SMS
    • Supports two-way SMS and detailed delivery reports
    • Offers HTTP(S), SOAP/WSDL, JSON, and BULK API methods

    Where it doesn't

    • No free plan is available
    • Platform coverage is limited to web and API
    • Prices exclude VAT and apply to Romanian mobile networks
  • Smstools — where it wins

    • Free plan with REST API access and five official SDKs
    • Two-way SMS, inbound webhooks and real-time delivery reports
    • Integrations include Zapier, Salesforce, HubSpot and Shopify

    Where it doesn't

    • Pricing varies by destination country and message volume
    • U.S. message pricing is usage-based rather than subscription-based
    • The platform is proprietary rather than open source

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update