Head-to-head · SMS Gateway Software
SMSLink vs Smstools
SMSLink leads on 0 checks, Smstools on 1, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreSMSLink · 8.5/10
- Free planonly Smstools
SMSLink scores higher on our rubric for sms gateway software: 8.5 against 8.3 out of 10; our editors rank them #5 and #7.
Smstools offers free plan; SMSLink doesn't.
SMSLink is the better fit for cost-conscious API and bulk SMS users. Smstools is the better fit for developers wanting a freemium API platform.
- SMSLink fits best
Cost-conscious API and bulk SMS users
- Smstools fits best
Developers wanting a freemium API platform
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Side by side
| Feature | SMSLink 8.5/10 Visit ↗ | Smstools 8.3/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.5 | 8.3 |
| Ranking | #5 in SMS Gateway Software | #7 in SMS Gateway Software |
| Best for | Cost-conscious API and bulk SMS users | Developers wanting a freemium API platform |
| Pricing model | Paid | Free plan + paid |
| Starting price | €4.90 one-time | $0.03/unit usage-based |
| Free plan | — | ✓ (best) |
| Free trial | — | — |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Support | Email, Phone, Docs · 24/7 | Email, Phone, Docs · 24/7 |
| Compliance | ISO 27001, GDPR, 2FA | GDPR |
| Integrations | 2,000+ integrations | 50+ integrations |
| Built for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features SMSLink 5/5 · Smstools 5/5 | ||
| Two-way messaging | ✓ | ✓ |
| Delivery reports | ✓ | ✓ |
| Inbound SMS | ✓ | ✓ |
| Contact management | ✓ | ✓ |
| API access | ✓ | ✓ |
| Specs | ||
| Included user seats | Not checked yet | Not checked yet |
| Our review | ||
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| Our verdict | SMSLink is an online business SMS platform for corporate and small-to-medium-sized organizations. Operated by ASTINVEST COM SRL, it supports SMS marketing, bulk campaigns, automated notifications, Mail to SMS, SMS alerts, connectors, and… Read the review → |
Smstools is a cloud-based business messaging platform for sending and receiving SMS through web software or REST APIs. It is aimed at developers, businesses and IT teams that need transactional notifications, marketing campaigns, bulk… Read the review → |
Strengths and trade-offs
SMSLink — where it wins
- Prepaid pricing starts at €4.90 per 100 SMS
- Supports two-way SMS and detailed delivery reports
- Offers HTTP(S), SOAP/WSDL, JSON, and BULK API methods
Where it doesn't
- No free plan is available
- Platform coverage is limited to web and API
- Prices exclude VAT and apply to Romanian mobile networks
Smstools — where it wins
- Free plan with REST API access and five official SDKs
- Two-way SMS, inbound webhooks and real-time delivery reports
- Integrations include Zapier, Salesforce, HubSpot and Shopify
Where it doesn't
- Pricing varies by destination country and message volume
- U.S. message pricing is usage-based rather than subscription-based
- The platform is proprietary rather than open source
- SMSLink8.5/10 · Paid
A prepaid SMS gateway with two-way messaging, reporting, routing, and commerce integrations.
Visit SMSLinkFull verdict → - Smstools8.3/10 · Free plan
A flexible SMS API platform with strong automation and two-way messaging tools.
Visit SmstoolsFull verdict →
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All SMS gateway software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update





