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Head-to-head · SMS Gateway Software

Textmagic vs Smstools

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Textmagic #3 in SMS Gateway Software 8.8/10 Paid ✓ 0 of 5 features Visit Textmagic
Smstools #7 in SMS Gateway Software 8.3/10 Free plan Free plan✓ 5 of 5 features Visit Smstools

Textmagic leads on 0 checks, Smstools on 1, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreTextmagic · 8.8/10
  • Free planonly Smstools
  • Most featuresSmstools · 5 of 5

Textmagic scores higher on our rubric for sms gateway software: 8.8 against 8.3 out of 10; our editors rank them #3 and #7.

Smstools offers free plan; Textmagic doesn't.

Textmagic is the better fit for permission-based marketing and conversational SMS. Smstools is the better fit for developers wanting a freemium API platform.

  • Textmagic fits best

    Permission-based marketing and conversational SMS

  • Smstools fits best

    Developers wanting a freemium API platform

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Textmagic 8.8/10 Visit ↗ Smstools 8.3/10 Visit ↗
At a glance
Editor score 8.8 8.3
Ranking #3 in SMS Gateway Software #7 in SMS Gateway Software
Best for Permission-based marketing and conversational SMS Developers wanting a freemium API platform
Pricing model Paid Free plan + paid
Starting price $0.05/unit usage-based $0.03/unit usage-based
Free plan — ✓ (best)
Free trial — —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Email, Live chat, Phone, Tickets, Docs Email, Phone, Docs · 24/7
Compliance SOC 2, GDPR, SSO/SAML, 2FA GDPR
Integrations 7,000+ integrations 50+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Textmagic 0/5 · Smstools 5/5
Two-way messaging Not checked yet ✓ (best)
Delivery reports Not checked yet ✓ (best)
Inbound SMS Not checked yet ✓ (best)
Contact management Not checked yet ✓ (best)
API access Not checked yet ✓ (best)
Specs
Included user seats Not checked yet Not checked yet
Our review
Pros
  • Two-way SMS, shared inboxes, MMS, and inbound messaging
  • Workflows, segmentation, scheduling, templates, and reporting
  • REST API, mobile apps, and integrations with commerce and messaging tools
  • Free plan with REST API access and five official SDKs
  • Two-way SMS, inbound webhooks and real-time delivery reports
  • Integrations include Zapier, Salesforce, HubSpot and Shopify
Cons
  • No free plan for evaluating the platform
  • Pay-as-you-go pricing can include number and compliance fees
  • Less focused on low-level gateway connectivity
  • Pricing varies by destination country and message volume
  • U.S. message pricing is usage-based rather than subscription-based
  • The platform is proprietary rather than open source
Our verdict

Textmagic is a business messaging platform for organizations that send permission-based marketing campaigns, operational notifications, reminders, and customer updates. It supports outbound and inbound SMS, MMS, two-way conversations,…

Read the review →

Smstools is a cloud-based business messaging platform for sending and receiving SMS through web software or REST APIs. It is aimed at developers, businesses and IT teams that need transactional notifications, marketing campaigns, bulk…

Read the review →
  1. TextmagicSMS Gateway Software 8.8Paid
  2. SmstoolsSMS Gateway Software 8.3Free plan

Strengths and trade-offs

  • Textmagic — where it wins

    • Two-way SMS, shared inboxes, MMS, and inbound messaging
    • Workflows, segmentation, scheduling, templates, and reporting
    • REST API, mobile apps, and integrations with commerce and messaging tools

    Where it doesn't

    • No free plan for evaluating the platform
    • Pay-as-you-go pricing can include number and compliance fees
    • Less focused on low-level gateway connectivity

  • Smstools — where it wins

    • Free plan with REST API access and five official SDKs
    • Two-way SMS, inbound webhooks and real-time delivery reports
    • Integrations include Zapier, Salesforce, HubSpot and Shopify

    Where it doesn't

    • Pricing varies by destination country and message volume
    • U.S. message pricing is usage-based rather than subscription-based
    • The platform is proprietary rather than open source

More comparisons

All SMS gateway software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update