Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Website Translation Software

Smartling vs WPML

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Smartling #2 in Website Translation Software 9.1/10 Paid ✓ 0 of 3 features Visit Smartling
WPML #4 in Website Translation Software 8.8/10 Paid ✓ 0 of 3 features Visit WPML

Smartling leads on 0 checks, WPML on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSmartling · 9.1/10

Smartling scores higher on our rubric for website translation software: 9.1 against 8.8 out of 10; our editors rank them #2 and #4.

Smartling is the better fit for enterprise localization and translation programs. WPML is the better fit for wordPress sites needing deep translation controls.

  • Smartling fits best

    Enterprise localization and translation programs

  • WPML fits best

    WordPress sites needing deep translation controls

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Smartling 9.1/10 Visit ↗ WPML 8.8/10 Visit ↗
At a glance
Editor score 9.1 8.8
Ranking #2 in Website Translation Software #4 in Website Translation Software
Best for Enterprise localization and translation programs WordPress sites needing deep translation controls
Pricing model Paid Paid
Starting price $0.0075/unit usage-based €39 one-time
Free plan Not checked yet —
Free trial — —
Deployment Cloud Self-hosted
Support Tickets, Community, Docs · 24/7 Tickets, Docs · 24/7
Compliance SOC 2, ISO 27001, GDPR, HIPAA, PCI DSS GDPR
Integrations 50+ integrations 70+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Smartling 0/3 · WPML 0/3
Visual translation editor Not checked yet Not checked yet
Translation workflows Not checked yet Not checked yet
SEO localization Not checked yet Not checked yet
Specs
Supported languages Not checked yet Not checked yet
Translation methods Not checked yet Not checked yet
Website integrations Not checked yet Not checked yet
Monthly page views Not checked yet Not checked yet
Our review
Pros
  • Website proxy delivery through the Global Delivery Network
  • CAT tools, translation memory, glossaries, and automated quality checks
  • 50+ integrations plus REST API access for content workflows
  • AI translation, translation memory, and glossary tools
  • WooCommerce, SEO, media, and custom content support
  • Developer hooks, APIs, and broad WordPress integrations
Cons
  • Core translation memory is retained for 180 days
  • Core and Enterprise tiers require contact with sales
  • Advanced capabilities are concentrated in the Enterprise tier
  • Limited to self-hosted WordPress sites
  • No free plan is available
  • Advanced features require the €99 or €199 tier
Our verdict

Smartling is a cloud-based translation management and localization platform for businesses translating websites, software, mobile applications, documents, and other digital content. It is designed for enterprise localization and…

Read the review →

WPML is a paid WordPress plugin for businesses, agencies, bloggers, and corporate site teams managing multilingual websites. It translates posts, pages, custom post types, taxonomies, menus, media, WooCommerce content, strings, and SEO…

Read the review →
  1. SmartlingWebsite Translation Software 9.1Paid
  2. WPMLWebsite Translation Software 8.8Paid

Strengths and trade-offs

  • Smartling — where it wins

    • Website proxy delivery through the Global Delivery Network
    • CAT tools, translation memory, glossaries, and automated quality checks
    • 50+ integrations plus REST API access for content workflows

    Where it doesn't

    • Core translation memory is retained for 180 days
    • Core and Enterprise tiers require contact with sales
    • Advanced capabilities are concentrated in the Enterprise tier

  • WPML — where it wins

    • AI translation, translation memory, and glossary tools
    • WooCommerce, SEO, media, and custom content support
    • Developer hooks, APIs, and broad WordPress integrations

    Where it doesn't

    • Limited to self-hosted WordPress sites
    • No free plan is available
    • Advanced features require the €99 or €199 tier

More comparisons

All website translation software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update