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Head-to-head · Web Data Providers Software

Similarweb Digital Data vs Wappalyzer

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Similarweb Digital Data #2 in Web Data Providers Software 9.1/10 Pricing on request ✓ 2 of 2 features Visit Similarweb
Wappalyzer #4 in Web Data Providers Software 8.6/10 Free plan Free plan✓ 0 of 2 features Visit Wappalyzer

Similarweb Digital Data leads on 0 checks, Wappalyzer on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSimilarweb Digital Data · 9.1/10
  • Free planonly Wappalyzer
  • Most featuresSimilarweb Digital Data · 2 of 2

Similarweb Digital Data scores higher on our rubric for web data providers software: 9.1 against 8.6 out of 10; our editors rank them #2 and #4.

Similarweb Digital Data is the better fit for enterprise digital-market and audience datasets. Wappalyzer is the better fit for teams targeting leads by website technology.

  • Similarweb Digital Data fits best

    Enterprise digital-market and audience datasets

  • Wappalyzer fits best

    Teams targeting leads by website technology

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Similarweb Digital Data 9.1/10 Visit ↗ Wappalyzer 8.6/10 Visit ↗
At a glance
Editor score 9.1 8.6
Ranking #2 in Web Data Providers Software #4 in Web Data Providers Software
Best for Enterprise digital-market and audience datasets Teams targeting leads by website technology
Pricing model Paid Free plan + paid
Starting price Pricing on request $250/mo
Free plan Not checked yet ✓ (best)
Free trial — —
Deployment Cloud Cloud, Browser extension, Mobile
Platforms Web Web, Chrome extension, iOS, Android
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Similarweb Digital Data 2/2 · Wappalyzer 0/2
Historical data ✓ (best) Not checked yet
Custom datasets ✓ (best) Not checked yet
Specs
Data delivery Both Not checked yet
Refresh frequency Varies Not checked yet
Geographic coverage Global Not checked yet
Data categories website traffic, mobile apps, search, audience and market intelligence Not checked yet
Our review
Pros
  • Covers websites, mobile apps, search, audiences and market activity.
  • Offers API delivery alongside other data formats.
  • Historical records and custom datasets support tailored analysis.
  • Finds companies by the technologies their websites use
  • Combines company and contact data with email verification
  • Offers web, API, browser extension, and mobile access
Cons
  • Pricing requires contacting Similarweb.
  • Refresh frequency varies by dataset.
  • Designed as a data service, not a standalone analytics dashboard.
  • Paid plans start at $250 per month
  • Pro focuses on technology targeting and CRM enrichment
  • Lead lists across technology combinations start with Business
Our verdict

Similarweb Digital Data supplies digital-market and audience datasets for businesses, analysts and developers. Its scope includes website traffic and engagement, mobile app intelligence, search, digital behavior and broader market…

Read the review →

Wappalyzer helps sales and go-to-market teams identify the technologies used by websites, then apply that information to prospecting, CRM enrichment, and market monitoring. Teams can look up a website’s technology stack, search companies…

Read the review →
  1. Similarweb Digital DataWeb Data Providers Software 9.1Pricing on request
  2. WappalyzerWeb Data Providers Software 8.6Free plan

Strengths and trade-offs

  • Similarweb Digital Data — where it wins

    • Covers websites, mobile apps, search, audiences and market activity.
    • Offers API delivery alongside other data formats.
    • Historical records and custom datasets support tailored analysis.

    Where it doesn't

    • Pricing requires contacting Similarweb.
    • Refresh frequency varies by dataset.
    • Designed as a data service, not a standalone analytics dashboard.

  • Wappalyzer — where it wins

    • Finds companies by the technologies their websites use
    • Combines company and contact data with email verification
    • Offers web, API, browser extension, and mobile access

    Where it doesn't

    • Paid plans start at $250 per month
    • Pro focuses on technology targeting and CRM enrichment
    • Lead lists across technology combinations start with Business

More comparisons

All web data providers software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update