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This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
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Top countries
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Devices
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– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Audience Intelligence Platforms

Similarweb Audience Analysis vs ArcGIS Hub

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Similarweb Audience Analysis #4 in Audience Intelligence Platforms 8.6/10 Pricing on request ✓ 1 of 2 features Visit Similarweb
ArcGIS Hub #7 in Audience Intelligence Platforms 7.9/10 Pricing on request ✓ 0 of 2 features Visit ArcGIS Hub

Similarweb Audience Analysis leads on 0 checks, ArcGIS Hub on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSimilarweb Audience Analysis · 8.6/10
  • Most featuresSimilarweb Audience Analysis · 1 of 2

Similarweb Audience Analysis scores higher on our rubric for audience intelligence platforms: 8.6 against 7.9 out of 10; our editors rank them #4 and #7.

Similarweb Audience Analysis is the better fit for website audience comparison and targeting analysis. ArcGIS Hub is the better fit for community engagement analytics and open-data hubs.

  • Similarweb Audience Analysis fits best

    Website audience comparison and targeting analysis

  • ArcGIS Hub fits best

    Community engagement analytics and open-data hubs

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Side by side

Feature Similarweb Audience Analysis 8.6/10 Visit ↗ ArcGIS Hub 7.9/10 Visit ↗
At a glance
Editor score 8.6 7.9
Ranking #4 in Audience Intelligence Platforms #7 in Audience Intelligence Platforms
Best for Website audience comparison and targeting analysis Community engagement analytics and open-data hubs
Pricing model Paid Paid
Starting price Pricing on request —
Free plan Not checked yet —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Similarweb Audience Analysis 1/2 · ArcGIS Hub 0/2
Audience segmentation ✓ (best) Not checked yet
API access Not checked yet Not checked yet
Specs
Audience data sources Not checked yet Not checked yet
Geographic coverage Not checked yet Not checked yet
Historical data Not checked yet Not checked yet
Export formats Not checked yet Not checked yet
Our review
Pros
  • Analyzes demographic, geographic, interest, and engagement characteristics
  • Compares website audiences and helps evaluate reach
  • Supports audience segmentation for targeting
  • Create low-code websites with branding and custom domains.
  • Share open data through catalogs and connect ArcGIS applications.
  • Premium adds initiatives, events, discussions, and stakeholder feedback.
Cons
  • Commercial information is handled through sales contact
  • Focused on website audiences rather than broader audience sources
  • Available as a web-based cloud product
  • Its core focus is community hub management, not audience intelligence.
  • Pricing is handled through sales rather than published plan prices.
  • It is a web platform, not a dedicated mobile forms application.
Our verdict

Similarweb Audience Analysis helps marketers, advertisers, and researchers examine the composition and behavior of audiences visiting websites. Its analysis covers demographic, geographic, interest, and engagement characteristics, with…

Read the review →

ArcGIS Hub gives organizations a way to publish low-code community websites, share trusted data, and coordinate stakeholder engagement. Its audience includes public-sector and other organizations that need an open-data hub alongside…

Read the review →
  1. Similarweb Audience AnalysisAudience Intelligence Platforms 8.6Pricing on request
  2. ArcGIS HubAudience Intelligence Platforms 7.9Pricing on request

Strengths and trade-offs

  • Similarweb Audience Analysis — where it wins

    • Analyzes demographic, geographic, interest, and engagement characteristics
    • Compares website audiences and helps evaluate reach
    • Supports audience segmentation for targeting

    Where it doesn't

    • Commercial information is handled through sales contact
    • Focused on website audiences rather than broader audience sources
    • Available as a web-based cloud product

  • ArcGIS Hub — where it wins

    • Create low-code websites with branding and custom domains.
    • Share open data through catalogs and connect ArcGIS applications.
    • Premium adds initiatives, events, discussions, and stakeholder feedback.

    Where it doesn't

    • Its core focus is community hub management, not audience intelligence.
    • Pricing is handled through sales rather than published plan prices.
    • It is a web platform, not a dedicated mobile forms application.
  • Similarweb Audience Analysis8.6/10 · Pricing on request

    Compare website audiences and examine segments to inform targeting and media strategy.

    Visit SimilarwebFull verdict →
  • ArcGIS Hub7.9/10 · Pricing on request

    Community sites, open-data catalogs, and engagement tools built around ArcGIS.

    Visit ArcGIS HubFull verdict →

More comparisons

All audience intelligence platforms comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update